About
Tom Goldman
About Tom Goldman, in short: I'm a marketer who builds websites, runs ads and sets up CRM for small and mid-sized businesses. I work alone and remotely, so the person you hire is the person doing the work.
A website or an ad is only worth what it brings in. If I can't show you the cost of a customer, I haven't finished the job.
What 12 years
adds up to
Numbers from my own projects, not industry averages.
full websites built, plus 50+ large websites on a custom CMS.
landing pages for campaigns, launches and single services.
businesses advertised over the years; about 10 ad accounts active today.
CRM implementations, custom-built and ready-made.
the average time a client stays with me.
What I do myself,
what partners do
I'd rather tell you upfront than surprise you halfway through a project.
Done by me
Strategy and audits, websites, SEO and Google Business Profile, Google Ads, Meta ads, ad creative, email and SMS, CRM (custom and ready-made), analytics, consulting and training.
Done with partners
TikTok and LinkedIn ads, Amazon and Walmart marketplaces, social media management, branding, chatbots and AI assistants. The contract, deadlines and communication stay with me.
Not done at all
Fixing websites someone else built. I build a new one, keep your domain and move the content. Ad campaigns are different: those I do rescue.
One specialist
or a full agency
| With me | Typical agency | |
|---|---|---|
| Who you talk to | Me, on WhatsApp, Telegram, Zoom or email | An account manager who passes things on |
| Who does the work | The same person from strategy to report | Different people in different departments |
| Accounts and domain | Registered in your name | Sometimes held in the agency's account |
| Contract | No minimum term, one month's notice | Often a fixed term |
| Languages | English, Polish, Russian, Ukrainian | Usually English, sometimes French |
One person from strategy to results. No middlemen, no broken telephone.
Who I am
I'm Tom Goldman, and I've worked in online marketing for more than 12 years. Over that time I've had over 100 clients: barbershops, pizzerias, cleaning companies, kitchen makers, beauty schools, a realtor and a game club in Vietnam. In Canada I work with Boreal Kitchens & Cabinetry in Edmonton and with Adela Strycharz, REALTOR® and Sunline Cleaning in Winnipeg.
I call myself a one-person marketing agency because that's what the work looks like. I plan the strategy, write the brief, build the website, set up Google Ads and Meta campaigns, connect the CRM and read the reports. Nothing gets lost between departments because there aren't any.
Why I work alone
Small businesses rarely need a large agency. They need someone who understands how a lead turns into a paid invoice and who answers the phone when an ad account gets flagged on a Friday. Working alone keeps my costs low and my attention on a small number of clients at a time. On average, clients stay with me for more than six months, and 70% come back with the next project.
How I think about marketing
- Money first. I measure cost per enquiry and cost per customer, not impressions.
- Ownership. Your domain, code and ad accounts are registered in your name.
- No page builders. I build websites hand-coded or on a custom CMS, so you don't pay a monthly builder fee.
- Plain reports. Monthly, short, with what I changed and why.
If you'd like the step-by-step version, read how I work, or check the pricing first.
How a project
runs in practice
Questions
about me
Where are you based?
I live abroad and travel a lot; my family is in Żywiec, Poland. I don't have an office in Canada and I don't pretend to. I work remotely with businesses across Canada, with calls on Zoom at a time that suits your time zone, and I reply to messages within one business day.
Do you have a team?
No, I work alone, and that's on purpose. You deal with me directly, with no account managers in between. A few services, such as TikTok ads, marketplaces and branding, I deliver with trusted partners, but you still have one contract and one contact: me.
What languages can we talk in?
English, Polish, Russian and Ukrainian. Many of my Canadian conversations happen in English, but owners who started their business after moving to Canada often find it easier to explain their customers and margins in their first language.
What kind of clients do you not take on?
Businesses without a marketing budget, and owners who don't yet know what they want to sell or to whom. In both cases I'd waste your money. A free 30-minute call is usually enough for both of us to see whether it's a fit.
Let's see if
I can help
Tell me about your business. If it's not a fit, I'll say so on the first call.