Maro Studio:
500 students on the course platform
Maro Studio is a beauty studio in Warsaw that teaches its craft through courses. I built the website and the course platform, and set up ads, bots and a CRM. Courses have sold for over PLN 100,000 (about C$37,000), and 500 students now learn on the platform.
Courses sold,
students enrolled
PLN figures with an approximate conversion to Canadian dollars.
in courses sold, about C$37,000.
on the studio's own course platform.
In short
Industry
Beauty services and online courses
Location
Warsaw, Poland
Scope
Website, course platform, ads, bots, CRM
Website
What I built
Studio website
Treatments and courses presented together, so clients and future students find their way quickly.
Course platform
Lessons, access and progress in one place, owned by the studio instead of rented from a marketplace.
Ads
Campaigns for course launches aimed at people interested in learning beauty skills.
Bots
Answers about dates, prices and course content sent instantly, at any hour.
CRM
Every lead and student tracked from first question to enrolment.
Treatments and courses with prices in one place
The task
Selling courses through private messages works until it doesn't. Questions pile up, payments get chased by hand, and nobody knows how many people almost signed up. Maro Studio needed a proper system to sell and deliver courses at scale.
The solution
I built a website for the studio and a course platform where students get access and work through lessons. Ads promote course launches, bots answer the questions that used to fill the inbox, and a CRM tracks every lead until they enrol. The studio owns the platform and the student list.
The result
Courses have sold for over PLN 100,000, about C$37,000. 500 students are on the platform. Because the system runs on the studio's own site, every launch builds on the last one instead of starting from zero.
Why owning the platform matters
Course marketplaces take a cut and keep the customer relationship. A platform on your own site means your student list, your pricing and your data. For a beauty educator, that list is the most valuable asset after the skill itself.
For course creators in Canada
If you teach beauty, fitness, languages or any skill online, see marketing for online courses and how a website on a custom CMS can include a course area. Bots for course questions are covered on my sales chatbot page.
What this
project included
Move your courses
onto your own platform
Tell me what you teach and how you sell today. I'll show you what a platform, ads and bots could look like for you.