Pages
One "Locations" page for all
A list of addresses. Someone searching for your service in a specific town finds an independent competitor instead.
For franchisors and multi-location businesses
Marketing
Marketing
for franchises
Marketing for franchises has to work twice: for the brand and for every single location. I build systems that give each outlet its own location page without breaking the brand.
Free: a 30-minute call, an action plan and a price range in writing.
Gładko Tnący Barber, PolandA network that
Read the case →
A network that
grew on local search
Growth[01]
9 locations
up from 3, in two years, with a website, CRM, ads, a chatbot and booking per location
Local search[02]
top 1–3
positions in Google and Maps for "barber + city" in its markets
How it works
Reviews that
Reviews that
win the next customers
Before calling, customers read reviews. I help you collect them and reply in a way that builds trust.
- Review request after the visit
- A reply to every review
- Reviews visible on Maps and in AI
Where networks struggleStrong brand,
Strong brand,
weak locations
Franchise marketing often looks good at head office and invisible on the street.
Control
Franchisees going rogue
Without tools from head office, each owner builds their own page and ads, with their own logo version.
Trust
Ad fund with no reports
Franchisees pay into the marketing fund and cannot see what it did for their location.
What works for franchises
The parts of
The parts of
a franchise system
Location pages
Each outlet with its own address, hours, team, photos, local services and reviews, written so it is not a copy of the others.
Google profiles for every outlet
Consistent names and categories, owners invited as managers, review replies on a schedule.
Local campaigns from one account
Search and Meta campaigns per location, with budgets split fairly and reports per franchisee.
Franchise recruitment
A separate section for prospective franchisees, with the model explained and enquiries going to development.
ProcessFrom head office
From head office
to every outlet
CallYour network, locations, fund structure, and how much control franchisees have today.
Audit and planSearch visibility by location, site structure and ad accounts, plus a written plan and timeline.
BuildWebsite on a custom CMS with location pages, booking, CRM and tracking per outlet.
Roll outLocation by location, with monthly reports for head office and each franchisee.
Prices in CADBuilding blocks
Building blocks
for a network
Final prices in Canadian dollars. Ad budgets are paid directly to Google or Meta, often from the franchise ad fund.
■ Large website on a custom CMS[01]
from $11,900 CAD
One site, many locations, with a panel where each franchisee edits only their own page.
- Location pages and store locator
- Roles for head office and owners
- Booking per location
- Accounts and code in your name
SEO and Google Maps[02]
from $1,000 CAD/mo
Local rankings across your locations, quoted by network size after a short call.
- Profiles for every outlet
- Review routine
- Report per location
Custom CRM[03]
$7,100 CAD
Leads routed to the right location, with visibility for head office.
- Routing by postal code
- Franchisee dashboards
Marketing for franchises: the brand sets the rules, the location wins the customer
People do not search for a franchise brand in the abstract. They search for a service near them: "barber in Red Deer", "tutoring Surrey", "oil change near me". Marketing for franchises has to make every location win that local search while keeping the brand consistent. That needs a system built at head office and used in every outlet.
The Gładko Tnący barbershop network in Poland is the clearest example from my own work. I built its website, CRM, ads, chatbot and booking per location. It grew from 3 to 9 locations in two years and holds top 1 to 3 positions in Google and Maps for "barber + city" in its markets. The principle carries over to Canada: each location needs its own page, its own Google profile and its own bookings, under one brand.
Location pages that are not copies
A common mistake is a template with the city name swapped. Search engines see through that, and so do customers. Good location pages include:
- Address, hours and parking or transit notes
- The local team, with real photos
- Services and prices if they differ by location
- Reviews from that location
- Nearby landmarks and areas served
- A booking or contact form that goes to that location
On a franchise website built on a custom CMS, franchisees can update their own page within limits that head office sets.
Google profiles at scale
Every outlet needs its own Google Business Profile, with consistent naming, correct categories and owner access managed from head office. Reviews should be answered within a few days, in a consistent voice. Franchisees can help, but someone needs to own the routine. Apple Business Connect and Bing Places deserve the same attention for customers on other devices.
Ad funds, transparency and trust
Most franchise systems collect a marketing fund. Franchisees accept it more easily when they see results for their own location. I structure Google Ads and Meta campaigns by location or region and report results per outlet, so head office and owners look at the same numbers.
| Who | What they see |
|---|---|
| Head office | All locations, total spend, cost per lead, trends |
| Franchisee | Their location's leads, bookings and spend |
| Development team | Franchise enquiries by source |
Franchise recruitment and Canadian rules
Recruiting new franchisees is its own marketing funnel: a section explaining the model, the support you provide, the ideal profile and the investment range, plus a form for development enquiries. Several provinces have franchise disclosure legislation, and recruitment marketing should never make earnings claims that are not supported by your disclosure. Your franchise lawyer should review that section.
In Quebec, the Charter of the French Language applies to websites, ads and signage, and Bill 96 tightened the rules. I work in English, so plan the French side with your own team or translator from the start rather than as an afterthought. Many franchisees in Canada are immigrant entrepreneurs, too, and recruitment pages in Ukrainian, Polish or Russian, which I can write myself, can reach a motivated audience.
For networks still at two or three locations, marketing for beauty salons or marketing for restaurants may be a closer starting point.
FAQ
Franchisors
Franchisors
usually ask
Should each franchisee have their own website?
Usually not. One strong domain with good location pages tends to rank better and keeps the brand consistent. Franchisees get their own page, their own Google profile and a login to update hours, team and local news. Head office keeps control of design and core content.
Are there rules for marketing to new franchisees?
Yes. Several provinces, including Ontario, Alberta, BC, Manitoba, New Brunswick and PEI, have franchise disclosure laws. Recruitment marketing should avoid earnings promises and stay consistent with your disclosure document. Your franchise lawyer should review that section; I write it carefully and keep it factual.
We have locations in Quebec. What changes?
Quebec locations need French at least as available as English, on the site, signage and ads, under the Charter of the French Language as strengthened by Bill 96. Trademarks have specific rules too. Tracking also needs consent under Law 25. I work in English, so French location pages and ads would come from your own team or translator, and I set up the consent side for tracking.
How do we split ad budgets fairly?
I set up campaigns per location or per region, with budgets matched to each outlet's share of the fund, and report results by location. Franchisees see what their money did, which takes much of the tension out of ad fund discussions.
Next step
How many locations
How many locations
are you planning?
Tell me about your network and where you want to grow. I reply within one business day, or book a free 30-minute call.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
MarketingStep 1 of 9
What do you need most?