After hours
Nobody replies until morning
By then the customer has booked with the business that answered at 9 p.m.
Chatbots · AI assistants · messengers
Chatbots
Chatbots
for business
Chatbots for business owners who can't answer every message at 10 p.m. A bot replies in seconds, answers the usual questions, books a time or takes the details for a quote, then hands the lead to you. I plan and run these projects for salons and clinics, delivered together with a trusted partner.
Free: a 30-minute call, an action plan and a price range in writing.
The evening problemMessages arrive
Messages arrive
when you can't answer
Most small businesses get enquiries outside working hours. The ones answered first usually win.
Repetition
The same ten questions
Prices, hours, parking, availability. Answered by hand, again and again, in three apps.
Lost details
Half-finished enquiries
A customer asks for a quote but leaves out the address, size or date, and the thread goes cold.
Behind the botsBots that plug into
Bots that plug into
a working sales system
A chatbot is only as useful as what happens after it. That part is my daily work.
Experience[01]
12+
years in marketing, from ads to websites and CRM.
CRM[02]
20+
CRM implementations where bot leads can land with their source.
Clients[03]
100+
businesses served in Canada, Poland and Vietnam.
Reply time[04]
1 business day
is the longest you'll wait for my reply to your message.
Types of botsWhere your chatbot
Where your chatbot
can live and what it can do
Start with the channel your customers already use to message you. The job of the bot comes next: booking, sales, support or a mix.
Process
From idea to a
From idea to a
working bot in 5 steps
I deliver chatbots with a trusted partner. The contract, deadlines and all communication stay with me.
1
Call and brief
Which channel, which questions, what counts as a good lead, and when a human should step in.
2
Conversation script
The flow written out as a simple map you approve: greetings, answers, questions, hand-off.
3
Build and connect
The bot built on the chosen channel and connected to your calendar, CRM or email.
4
Testing
We try to break it together: odd questions, typos, slang, impatient customers.
5
Launch and tune
Live on your site or messenger, with conversation reviews in the first weeks.
ProofBots in my
All case studies →
Bots in my
clients' projects
Gładko Tnący BarberŻywiec · barbershop chain
9 locations
Chatbot, booking per location, CRM, website and ads. The chain grew from 3 to 9 shops in two years.
See the case study →Maro StudioWarsaw · beauty courses
37 K+ in course sales
Website, course platform, ads, bots and CRM. Courses sold for over PLN 100,000 with 500 students on the platform.
See the case study →Magik Cleaning GroupWarsaw · commercial cleaning
20 + recurring contracts / month
Ads, bots, CRM and a website joined into one system for office cleaning.
See the case study →Prices in CAD
Chatbot pricing
Final prices in Canadian dollars. Messaging platform fees, such as WhatsApp per-message charges, are paid by you directly.
Chatbot[01]
$2,500 CAD
One bot on one main channel, with its job defined in the brief.
- Conversation script
- Website or messenger setup
- Hand-off to a human
- Leads sent to email or CRM
- Testing and launch tuning
■ Leads under control[02]
$5,900 CAD
Chatbot plus a ready-made CRM set up to receive its leads.
- Everything in Chatbot
- HubSpot, Pipedrive or Zoho setup
- Lead sources tracked
Voicebot[03]
Quote after a call
Phone answering by voice, quoted individually.
- Inbound calls
- Booking or message taking
OptionsChatbot, live chat
Chatbot, live chat
or a contact form?
| Chatbot | Live chat | Contact form | |
|---|---|---|---|
| Replies at night | Yes, instantly | Only if someone is online | No, waits for you |
| Asks follow-up questions | Yes, scripted or AI | Yes, if staffed | No |
| Books appointments | Yes, with a calendar link | By hand | No |
| Staff time needed | Only for hand-offs | Constant | Reading and replying |
| Best for | Repeat questions, bookings, lead details | Complex sales with staff available | Low volume, simple enquiries |
What chatbots for business are good at
Chatbots for business work best on the repetitive part of your conversations. Look at the last fifty messages your business received. Most of them probably ask the same handful of things: price ranges, availability, hours, location, how long a job takes, whether you serve their area. A bot can answer those in seconds, any time, and then do something useful with the conversation: book a slot, collect the details for a quote or pass a warm lead to you.
What bots are bad at is judgment. A bot shouldn't negotiate prices, handle a complaint from an upset customer or give medical, legal or financial advice. Every bot I plan has a clear hand-off: the moment a question goes beyond the script, the customer is offered a person, and you get a notification with the conversation so far.
Channels: where the bot should live
Start where your customers already write to you:
- Website chatbot: a chat window on your site that greets visitors, answers questions and turns them into leads.
- Messenger and Instagram chatbot: replies to DMs and comments, popular with salons, restaurants and shops.
- WhatsApp chatbot: strong with customers who prefer messaging over email, including many immigrant communities.
- Telegram bot: useful for communities, internal team tasks and Russian- and Ukrainian-speaking audiences.
Then choose the job: booking, sales and lead qualification, customer service or a broader AI assistant that answers from your own documents.
Scripted bots and AI assistants
There are two broad kinds of chatbot. A scripted bot follows a decision tree: buttons, short questions and set answers. It's predictable, cheap to run and perfect for bookings and lead forms. An AI assistant uses a language model to understand free-text questions and answer from information you provide. It handles unusual wording better, but needs guardrails so it doesn't make things up.
Many good bots combine both: buttons for the common paths, AI for open questions, and a human hand-off for everything else. A bot's answers also count as your business speaking. In 2024 a British Columbia tribunal held a large airline responsible for wrong information its website chatbot gave a customer, which is a useful reminder to keep bots accurate and limited to what you can stand behind.
How I deliver chatbot projects
I deliver chatbots with a trusted partner who handles parts of the technical build. The contract, the deadlines and all the communication stay with me. In practice, I write the brief, map the conversation, decide what the bot may and may not say, connect it to your CRM and website, test it and look after it after launch. You have one person to talk to, on WhatsApp, Telegram, Zoom or email.
The price for a chatbot is $2,500 in Canadian dollars. Running costs, such as WhatsApp message fees or AI usage, are billed by the platforms to accounts in your name. The full breakdown, including the Leads under control package, is on the chatbot pricing page, and my article on website chatbot cost explains the running costs in more detail.
Privacy, consent and honesty
A bot collects personal information, so the usual Canadian rules apply. Tell people they're talking to an automated assistant. Collect only what you need, link to your privacy policy, and store conversations securely. If the bot later sends promotional messages, CASL consent applies just as it does for email. In Quebec, Law 25 adds transparency duties when decisions are made purely by automated means, so I keep bots in an assisting role and leave decisions to people.
Measuring whether the bot pays
A chatbot should be judged like any other channel. I track how many conversations it handled, how many became leads or bookings, how many needed a person and which questions it couldn't answer. That last list is gold: it shows what to add to the script, and often what's missing from your website too.
Where to start
If you're not sure, start small: one bot, one channel, one job. A booking bot for a salon or a lead bot for a contractor can be live within weeks and shows quickly whether customers like it. Book a free 30-minute call and bring screenshots of the questions customers ask most.
FAQ
Chatbot
Chatbot
questions
How much does a chatbot cost for a small business?
My price for a chatbot is $2,500 in Canadian dollars for one bot on its main channel, with the script, setup, hand-off and testing included. Some channels add their own running costs, like WhatsApp's message fees or an AI model's usage, which you pay directly. If you also need a CRM, the Leads under control package is $5,900.
Will customers be annoyed talking to a bot?
Not if the bot is honest and useful. It should say it's an automated assistant, answer common questions quickly and offer a person whenever the customer asks or the question is unusual. Annoyance comes from bots that pretend to be human or trap people in loops. I design every bot with an easy way out.
Do you build the chatbot yourself?
I run the project and deliver the technical build with a trusted partner. You deal only with me: I write the brief and the conversation script, handle the agreement and deadlines, connect the bot to your CRM and site, and remain your contact afterwards. The partner never needs to call you.
Can a chatbot speak French?
Technically, an AI assistant can usually reply in the customer's language automatically. But I write and test bots in English, and can also set them up in Polish, Russian or Ukrainian; French scripts and checking French answers are outside my work. For businesses in Quebec, French should be available at least as much as English, so that content would come from your own team or translator.
Is a chatbot allowed to collect personal information?
Yes, with care. The bot should say what it collects and why, link to your privacy policy and collect only what you need, as PIPEDA and Quebec's Law 25 expect. Sensitive details, like health information for a clinic, are better left for a secure form or a call. I set the script up that way.
How long does it take to launch?
A focused bot on one channel usually takes a couple of weeks from the approved script, depending on how quickly the channel accounts are verified. WhatsApp and Instagram need business verification and approvals from Meta, which can add time. The deadline goes into the agreement.
Free 30-minute call
Let's see which questions
Let's see which questions
a bot could take off your hands
Tell me where customers message you and what they usually ask. I'll reply within one business day with a suggestion for the first bot.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
MarketingStep 1 of 9
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