Adela Strycharz, REALTOR®:
enquiries from Google without ads
Adela Strycharz is a REALTOR® in Winnipeg. I built her a website with 7 calculators for buyers and sellers and set up SEO. Without spending a dollar on ads, the site brings 1 to 5 enquiries a month from Google.
What the site
brings in
Enquiries come from organic Google traffic; no ads are running.
from Google, without paid advertising.
for buyers and sellers, built into the website.
on ads for these enquiries.
In short
Real estate
Winnipeg, Manitoba, Canada
Website with 7 calculators, SEO
What I built
A site about Adela and her services, not a copy of a brokerage template, so visitors see who they'd be working with.
Tools for buyers and sellers that answer money questions people usually ask before they're ready to call an agent.
Pages and technical setup so the site shows up in Google for searches around buying and selling in Winnipeg.
Clear ways to get in touch from every calculator, so a useful result can turn into a conversation.
One of the 7 calculators: buyers see quickly what fits their budget
The task
Real estate is crowded online. Big portals and brokerage sites take most of the attention, and many agents rely only on referrals and paid leads. Adela wanted a site that brings people to her directly through Google, without a monthly ad budget.
The solution
Calculators were the centre of the plan. People buying or selling a home have money questions long before they choose an agent, and they search for answers. Seven calculators give them those answers on Adela's site, with a natural next step to contact her. Around them I built the website and set up SEO so the pages could rank in Google.
The result
The site brings 1 to 5 enquiries a month from Google, with no ads. For a solo agent, that's a steady flow of direct contacts on top of referrals.
Why this approach works for a solo agent
A personal site with genuinely useful tools keeps working while the agent is busy showing homes. Each calculator page can rank for its own questions, and every visitor who uses one meets Adela's name and photo, not a portal's logo.
For other agents
If you sell real estate anywhere in Canada, see marketing for real estate agents. Useful tools on your own site often outlast any single ad campaign, and SEO keeps them visible.
What this
project included
Get enquiries
that come to you directly
Tell me your market and how you get clients today. I'll suggest which tools would bring buyers and sellers to your own site.