Marketing
by industry
Marketing by industry, because a dental clinic and a roofing company shouldn't get the same plan. Each page explains how customers in that business search, which channels work and which ad rules apply.
What differs
from one industry
to the next
Emergency trades get calls from "near me" searches at 10 p.m. Kitchen makers get research visits for weeks before a quote request.
Healthcare, finance, real estate and some other categories face stricter platform rules on targeting and claims.
A one-off cleaning and a full renovation justify very different costs per lead.
Some businesses need a booking button, others a CRM that follows up for months.
Industries
I've worked in
Website, ads, chatbots, CRM and SEO for a custom kitchen maker.
See the case study →A website with seven calculators and SEO, bringing 1 to 5 enquiries a month from Google without ads.
See the case study →Ads, bots, CRM and website. Mostly office cleaning contracts.
See the case study →Find your
business type
From your industry
to a plan
Why industry matters more than tools
Most marketing advice is generic: build a website, run some ads, post on Instagram. In practice, what works depends on the business. A dentist lives on Google Maps and reviews. A contractor or trades business needs calls from people with a problem right now. A restaurant wants orders through its own site instead of an app that takes a commission every time.
Industry groups covered
- Health and wellness: medical clinics, dentists, medical aesthetics, therapists, physiotherapy, veterinary clinics, pharmacies, spas and gyms.
- Home and construction: home builders, construction, windows, doors and roofing, solar, kitchens and cabinetry, plumbers, electricians and HVAC, cleaning.
- Retail and e-commerce: online stores, retail, wholesale, fashion, cosmetics, electronics.
- Auto and transport: car dealerships, auto repair, car rental, trucking and logistics.
- Hospitality: restaurants, hotels and lodges, travel agencies, event and wedding venues.
- Professional services: law firms, accountants, financial advisors, consultants, staffing agencies, real estate agents.
- Education and others: daycares, language and driving schools, online courses, manufacturers, IT and SaaS, startups, farms, non-profits, franchises and funeral homes.
How industry pages work with city pages
Industry pages explain the channels and rules for a business type. City pages explain the local market. If you're a cleaning company in Winnipeg, both are relevant, and the cleaning industry page is a good place to start.
Questions about
industry marketing
Do you only work with the industries listed?
No. The list covers the business types I get asked about most, and it grows. If yours isn't there, the principles still apply: find out how customers search, measure every enquiry and spend where the cost per customer makes sense. Tell me about your business on a free call.
Have you worked in my industry before?
Maybe. My case studies include kitchens and cabinetry, real estate, cleaning, barbershops, a pizzeria, beauty courses, a personal trainer, jewellery and laser hair removal. Where I haven't worked in your exact field, I'll say so and explain what carries over.
Are there industries you won't take on?
I don't work with businesses that have no marketing budget or no clear offer yet. Some categories also have advertising rules strict enough that paid ads aren't the right first step; in that case I'll suggest SEO or a Google Business Profile first.
Can you advertise a medical or financial business?
Usually yes, within the rules. Google and Meta limit targeting and certain claims for healthcare and financial services, and professional bodies may add their own advertising standards. I plan campaigns around those limits so the account doesn't get flagged.
Tell me about
your business
Your industry, your city and what a good customer is worth. I'll reply within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?