Digital marketing in St. John's
The most easterly city in North America runs on its own clock, half an hour ahead of the Maritimes. My calls with you run on Newfoundland Time.
Free: a 30-minute call, an action plan and a price range in writing.
What makes St. John's
different
The capital of Newfoundland and Labrador, with a harbour, a university, the offshore energy industry and a strong tourism season.
Word of mouth is powerful, and so is a bad review. Reputation management and honest replies on Google matter more here than in a big anonymous city.
Icebergs, whales, Signal Hill and George Street bring visitors who search on their phones. Restaurants, tours and shops can catch them on Google Maps.
Offshore oil, fisheries and marine services support many B2B suppliers. Their buyers want detail and reliability, not slogans.
Getting goods to the island costs time and money. Local retailers who sell online can compete on speed and service against national chains.
Reviews that
win the next customers
Before calling, customers read reviews. I help you collect them and reply in a way that builds trust.
- Review request after the visit
- A reply to every review
- Reviews visible on Maps and in AI
Good first steps
in St. John's
These link to the main service pages, with prices in Canadian dollars.
Google Business Profile
Show up when locals and visitors search nearby.
Business website
Clear services, prices and booking, fast on a phone.
Online store
Sell across the island with local delivery or pickup.
Google Ads
Campaigns for the Avalon Peninsula and beyond.
Instagram ads
Reach visitors planning a Newfoundland trip.
From hello
to launch
-
01
Hello
Pick a channel
Email, WhatsApp, Telegram or Zoom. I work remotely with businesses across Canada and answer within a business day.
-
02
Intro call
Thirty minutes, no charge
I ask about your customers in St. John's, your margins and what has failed before. You leave with a clear next step even if we never sign.
-
03
Week 2
Plan and price
You get a written strategy with costs and deadlines. Late-delivery penalties can go into the contract if you want them.
-
04
Ongoing
Work and reports
A landing page from 10 days, a larger site up to 30. Ad reports every two weeks, everything else monthly.
Digital marketing in St. John's on island time
St. John's sits half an hour ahead of the Maritimes and a long way from the rest of Canada, and its businesses are used to doing things their own way. Digital marketing in St. John's should respect that. Customers here know each other, talk to each other and notice when a business does not answer. A clear website, a well-kept Google listing and fast replies count for a lot.
I work remotely with businesses across Canada and have no office in Newfoundland. Calls run on Zoom at a time that suits Newfoundland Time, and you reach me directly by WhatsApp, Telegram or email.
For tourism and hospitality
Visitors come for the coast, the icebergs, the whales and the downtown pubs and restaurants. Many plan months ahead. A practical year:
- Late winter and spring: an updated website with prices and booking, search ads for people planning their trip, and email to past guests.
- Summer: Google Maps at its best, with fresh photos and replies to every review, plus Instagram ads for visitors already in town.
- Fall: ask for reviews, collect emails and plan next season.
My notes on marketing for hotels and lodges go into more detail on a seasonal plan.
For local services and retail
Clinics, trades, auto repair, salons and shops serve the same households all year. A complete Google Business Profile and a simple, fast website are usually the best first investment. Retailers who already ship around the island can consider an online store from $4,800: local delivery and pickup are a real advantage over national chains.
For B2B and ocean industries
Suppliers to energy, fisheries and marine services sell to companies with long buying cycles. They need detailed service pages, proof of capability and a quote form connected to a CRM, so no request sits unanswered.
Name confusion
St. John's is often mixed up with Saint John, New Brunswick. I keep your business name, address and city consistent everywhere online, so directories, maps and ads always point to Newfoundland.
Prices and terms
A business website starts at $3,000 and a landing page at $1,300. Google Ads management is from $750 a month after a $650 setup, with the ad budget paid directly to Google. Payments are staged, accounts are in your name, and management can be cancelled with a month's notice.
Nearby
I am also happy to work with businesses in Mount Pearl, Paradise and Conception Bay South.
Other cities
St. John's
questions
Will the time difference be a problem?
No. I schedule calls for a time that suits Newfoundland Time, and messages reach me on WhatsApp, Telegram or email. I reply within one business day. Ad schedules are set in your own time zone, so ads run when your phone is answered.
When should a St. John's tourism business start advertising?
Well before summer. Many visitors book flights and accommodation months ahead, so search ads and email should run in late winter and spring. Once the season starts, Google Maps and ads for people already in town take over. I plan the calendar with you.
Can a local retailer compete with big online stores?
Often, yes, on speed and service. National retailers can be slow to ship to the island. A local online store with same-week delivery or pickup, clear stock and prices, and friendly support gives customers a reason to buy from you.
How do I stop being confused with Saint John?
Use the full name and province everywhere: website, Google Business Profile, directories and social profiles. Keep the address and phone number identical across all of them. In ads, I set location targeting precisely. Over time, search engines learn which city you belong to.
Tell me about your
St. John's business
A few lines about what you do and when your busy season is. I reply within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?