Gładko Tnący Barber:
from 3 to 9 locations
Gładko Tnący Barber is a barbershop chain that started in Żywiec, Poland. I built the website with booking for each location, plus a CRM, ads and a chatbot. In two years the chain grew from 3 to 9 locations, and it ranks in the top 1 to 3 on Google and Maps for “barber + city”.
Two years
of growth
Numbers from the chain's own records and Google search results.
barbershops in two years.
positions 1 to 3 for “barber + city” searches.
separate booking calendar for every location.
In short
Barbershops, multi-location
Żywiec and other towns in Poland
Website, booking per location, CRM, ads, chatbot
What I built
for the chain
One brand site where each location has its own page, so a new shop can be added without rebuilding anything.
Customers choose their barbershop first, then book there. Every shop manages its own schedule.
Customer data and visits in one system across all locations.
Campaigns for each town, so new locations get customers from their first weeks.
Answers common questions and points people to booking at any hour.
Choosing a location: each barbershop has its own booking
The task
A barbershop chain that keeps opening new shops has a specific problem: every new location needs customers quickly, and every booking needs to land at the right shop. Phone calls and messages to one central number don't scale past a few locations.
The solution
I built the website so each location is its own entry point, with its own booking. A CRM holds customer data across the chain, ads run for each town, and a chatbot handles the questions that used to interrupt barbers mid-cut. When a new shop opens, it gets a page, a booking calendar and a campaign, using the same structure as the others.
The result
Over two years the chain grew from 3 to 9 locations. In Google and Maps it ranks in the top 1 to 3 for “barber + city” searches in its towns. Growth came from the owners' work, of course; my part was making sure marketing and booking kept up with it.
Why this matters for Canadian businesses
Franchises and multi-location businesses in Canada face the same challenge across bigger distances. See how I build websites for multi-location businesses, or read about marketing for franchises. Local visibility per location starts with local SEO.
What this
project included
Let's make marketing
keep up with growth
Tell me how many locations you have and how customers book today. I'll show you how a per-location setup could work for you.