Website brief

About your business and the site's job

• What does your business do, and in which cities, provinces or regions do you look for customers?
• What should a visitor do on the site: call, fill in a form, book, buy, message you on WhatsApp?
• How many enquiries a month would make the site worth it, and roughly what is one customer worth to you?
• Do you have a website now? Send the link and tell me what doesn't work about it.

About your customers and competitors

• Who buys from you most often, and what do they ask before they decide?
• Why do customers choose you over others?
• Which businesses appear next to you when someone searches for your service on Google?
• Do your customers speak languages other than English? (I write in English, Polish, Russian and Ukrainian; French is outside my work.)

About scope, content and timing

• Is one page for one service enough, or do you need several pages for different services or locations?
• Should the site have a blog, an online store, booking, or a connection to a CRM?
• Who writes the copy: you, or should I write it based on an interview with you?
• When do you need the site live, and what budget do you have in mind?

From your answers I'll suggest the right format: a landing page from $1,300, ready from 10 days; a multi-page business website from $3,000; an online store from $4,800; or a large website on a custom CMS from $11,900, ready within 30 days. Prices are final, in Canadian dollars, and paid in stages. If you'd like to prepare more thoroughly, there's a full template in how to write a website brief.