Digital marketing
Quebec City
Your neighbours search in French; visitors on the Grande Allée search in English, Spanish and everything else. I work in English and build English pages for visitors for the English-speaking side of your market, with prices you see before we sign.
Free: a 30-minute call, an action plan and a price range in writing.
Three audiences
in one city
Quebec City is the provincial capital, a major tourist destination and a regional service hub at the same time. Each group needs a different message.
Residents and regional customers
Most of the local market speaks French at home, from Sainte-Foy to Lévis across the river. Service businesses need French pages, French reviews and a French Google Business Profile first; that French work comes from your own team, since mine is in English.
Visitors to Old Quebec
Hotels, restaurants, tours and shops near the old town also reach English-speaking tourists who plan trips weeks ahead from Ontario, the US and Europe. They need an English version that sells, not a summary.
Government and institutions
Consultants, training firms and B2B suppliers selling to public bodies need a credible site, clear service pages and a contact path that survives a procurement officer's scrutiny.
Winter and summer peaks
Demand often jumps around the Winter Carnival and the summer season, then drops. I plan budgets and content around those swings instead of spending evenly all year.
Your website
climbs the rankings
SEO is step-by-step work: content, technical fixes and links. Your website brings in traffic without paying for clicks.
- The phrases customers actually type
- Content for specific services
- Rankings checked every month
What I can set up
for you in Quebec City
Each card leads to the full service page with prices and process.
Business
website
English-language pages for visitors, on code you own. The French site comes from your own team.
Google Ads
management
Separate campaigns for locals and for people planning a trip.
Local SEO and
Business Profile
Visibility in Google Maps, with profile upkeep and review routines.
Marketing for
hotels and lodges
Direct bookings so fewer guests arrive through commission platforms.
Booking bot
Answers and reservations at night, when tourists plan their next day.
From first call
to first report
-
01
Day 1
Zoom call, 30 minutes
Free. We look at your current site and Google listing together, and I say honestly whether I am the right fit.
-
02
Within a week
Plan and quote
Strategy, price and dates on paper. The French side stays with your own team; my quote covers the English work only.
-
03
Before the season
Build and launch
I time launches so the site and ads are tested before your busy months, not in the middle of them.
-
04
Monthly
Results summary
A short monthly report, plus ad reviews every two weeks while campaigns run.
Digital marketing in Quebec City: the English-speaking side
Digital marketing in Quebec City works best when you accept that you are really selling to two markets. Residents of the capital region expect to find you in French, read French reviews and call a business that answers in French. Visitors expect a page they can understand on a phone in a hotel lobby. A good plan treats the French site as the main one and gives the English side a narrower job: getting a tourist to book, reserve or walk in.
I work in English, and I want that clear before we talk. I do not write, translate or coordinate French copy, and I do not build French versions. Your French site and materials come from your own team or translator. My part is the English side: pages for visitors, ads aimed at people planning a trip, tracking with consent and booking flows.
What Quebec's rules mean in practice
The Charter of the French Language, reinforced by Bill 96, generally requires commercial websites, ads and documents for Quebec customers to be available in French, at least as fully as any other language. Law 25 adds privacy duties: a published policy, a person responsible for personal information and consent before non-essential tracking. None of this is exotic, but it changes the budget and the timeline. The French side is yours to arrange; the consent and tracking setup I put in the quote rather than discover it later. Read more on Consent Mode setup if your current site loads tracking before anyone clicks "accept".
Seasonal budgets for tourism and retail
Many businesses near Old Quebec earn most of their year in a few months. I usually split the work into two phases:
- Before the season: website updates, Google Business Profile photos, review replies and ads aimed at people planning a trip.
- During the season: ads focused on "near me" searches, opening hours and quick booking.
Restaurants, inns and tour operators can see examples of this approach on marketing for restaurants. For a lodge or hotel, direct bookings through your own site are usually the first goal.
Prices and how I work
A starting site with analytics, the Start package, is from $1,950. A business website is from $3,000, and Google Ads setup is $650 with management from $750 a month. Ad spend goes straight to Google or Meta from your card. All prices are in Canadian dollars and listed on the pricing page. I work remotely from abroad, so calls happen on Zoom in your morning or afternoon, Eastern time. Everything, from the domain to the ad account, stays in your company's name.
More cities
in Quebec
Before you write:
Quebec City questions
My clients are almost all francophone. Why hire someone who works in English?
Fair question, and often you shouldn't. I work in English and do not write, translate or coordinate French copy, build French versions or run French-language campaigns. Where I fit is the English side: pages and ads for English-speaking visitors, tracking, consent and booking. If your clients are almost all francophone, a local agency may suit you better, and I will tell you that on the call.
Do I need an English version at all?
If you serve only local residents, maybe not. If tourists, students from elsewhere or English-speaking businesses are part of your income, an English version usually pays for itself, and that is the part I can build. The French version, from your own team, must stay at least as complete as the English one.
What does Law 25 require from a small website?
Usually a published privacy policy, a person in charge of protecting personal information, consent before tracking cookies, and care with what your forms collect. I build those into the site and analytics setup. For legal advice specific to your business, check with a Quebec lawyer.
Can ads target tourists before they arrive?
Yes. Google Ads can reach people searching for Quebec City hotels, tours or restaurants from other provinces and countries, and Meta can reach people interested in travel to the city. I keep those campaigns separate from local ones so each budget is easy to judge.
How quickly can a site be ready for summer?
A landing page takes from 10 days, a full business site up to 30 days, plus time for your approval. Starting six to eight weeks before the season is comfortable.
Ask about your
Quebec City project
Write a few lines about what you sell and when your busy season is. I answer within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?