Kagenoishi:
a sales website for a jewellery brand

The task

Small jewellery brands often start by selling through social media messages. It works for the first few dozen orders, then it becomes chaos: payments, addresses and custom requests scattered across chats. Kagenoishi needed its own store and a system behind it.

The solution

I built a sales website where each piece has its own page with photos, its story and the price. Orders flow into a CRM built for tracking them through to dispatch. Ads are set up to bring buyers in, and a bot answers the usual questions about materials, sizes and delivery.

What was hardest

Jewellery sells on detail and emotion, and both are easy to lose on a small screen. Product pages had to show the pieces clearly on a phone while still leaving room for the story behind each design, which is often the real reason someone buys.

Results

The project has just launched; I'll share results once there are hard numbers.

Why a brand needs its own store

Social platforms are great for attention but poor at handling orders. A store on your own domain keeps customer data with you, works with ads and search, and makes every product page something you can share. The CRM behind it is what keeps the brand sane when orders grow.

For product brands in Canada

If you sell jewellery, fashion or handmade goods, see marketing for fashion brands and how I build e-commerce websites. For paid traffic, Google Shopping ads usually come first.