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Case study · Winnipeg, Manitoba · cleaning company

Sunline Cleaning:
a website for a Winnipeg cleaner

Sunline Cleaning is a cleaning company in Winnipeg. I built its website, where customers can browse services with prices and put an order together, a bit like shopping online.

Sunline Cleaning website home page for a Winnipeg cleaning company, built by Tom Goldman
Project at a glance

In short

  1. Industry

    Cleaning services

  2. Location

    Winnipeg, Manitoba, Canada

  3. Scope

    Website

  4. Website

    sunlinecleaning.ca

Scope

What I built

  1. Service catalogue

    Each service shown with its price, so customers see what they're paying for before they get in touch.

  2. Order-style flow

    Customers pick services and build an order instead of describing everything over the phone.

  3. English copy for Winnipeg

    Text written for local customers, with clear service descriptions and straightforward wording.

  4. Mobile-first layout

    Most people book cleaning from their phone, so every step works comfortably on a small screen.

The project has just launched; I'll share results once there are hard numbers.

Sunline Cleaning website page listing cleaning services with prices

Services with prices that customers can add to an order, like in an online shop

The task

Cleaning customers want two answers fast: what will it cost, and when can someone come? Many cleaning websites hide prices behind a “request a quote” button, which slows everything down. Sunline Cleaning needed a site that answers those questions directly.

The solution

I built the website around a catalogue of services with prices. Customers choose what they need and put an order together, the way they'd shop online. It's simpler for the customer and gives the company clearer requests to work with.

Why visible prices help a cleaning business

Showing prices up front filters enquiries. People who find the price too high leave without taking up a phone call, and those who get in touch already know roughly what they'll pay. That means fewer conversations that end in “let me think about it” and more that end with a date in the calendar. It also makes later advertising cheaper to test, because an ad can send people straight to a page where they can act. For a young company, that clarity is worth more than a long list of features.

Results

The project has just launched; I'll share results once there are hard numbers.

For other cleaning companies

See how I approach marketing for cleaning companies, or look at the Magik Cleaning project for what ads and a CRM can add later. A business website is usually the first step.

Services used

What this
project included

Show your prices,
get clearer orders

Tell me how you price your services. I'll show you how a website could let customers order without a long phone call.