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Case study · Warsaw, Poland · commercial cleaning

Magik Cleaning:
20+ recurring contracts a month

Magik Cleaning Group is a cleaning company in Warsaw. I set up ads, bots and a CRM, and built the website. Today the company has more than 20 recurring contracts a month, mostly cleaning offices.

Magik Cleaning Group website home page for a Warsaw cleaning company, built by Tom Goldman
Results

What the system
delivers

Figures from the company's CRM.

Contracts[01]
20+ / month

recurring cleaning contracts, mostly offices.

Channels[02]
4

parts in one system: ads, bots, CRM and website.

Project at a glance

In short

  1. Industry

    Commercial and residential cleaning

  2. Location

    Warsaw, Poland

  3. Scope

    Ads, bots, CRM, website

  4. Website

    magcleaning.pl

Scope

What I set up

Ads

Campaigns aimed at businesses and households looking for cleaning, with a focus on recurring work.

Bots

Instant replies to enquiries, collecting the details needed for a quote before a person picks up.

CRM

Every request in one pipeline, from first message to signed contract and recurring visits.

Website

A site with a quote calculator, so customers can describe the job and get an answer quickly.

Cleaning quote calculator on the Magik Cleaning website that sends enquiries to the CRM

Quote in a few steps: the customer picks a service and the request goes to the CRM

The task

For a cleaning company, one-off jobs pay the bills but recurring contracts build the business. Magik Cleaning Group wanted a steady flow of enquiries and a way to turn them into regular clients without losing any in the shuffle of calls and messages.

The solution

Ads bring in enquiries. Bots reply immediately and gather details like the type of space and frequency. Everything lands in a CRM, where each request is tracked until it becomes a contract. The website, with a quote calculator, gives customers a fast way to start without a phone call.

The result

The company has more than 20 recurring contracts a month, mostly office cleaning. Office clients tend to stay, which makes each new contract worth far more than a single visit.

Why speed of reply mattered

People looking for cleaners often message several companies at once and go with whoever answers first with a clear price. Bots replying in seconds, with the CRM showing who still needs a follow-up, mean fewer enquiries go cold while the team is out on jobs.

For cleaning companies in Canada

The same system works for commercial cleaners in any Canadian city. See marketing for cleaning companies, how I run Google Ads management, and how chatbots connect to a CRM. You can also compare it with the Sunline Cleaning website in Winnipeg.

Services used

What this
project included

Turn enquiries into
recurring contracts

Tell me what kind of cleaning you do and how leads reach you now. I'll show you where ads, bots and a CRM would help most.