[01]
A brief
What you sell, to whom, and what a good customer is worth. A form makes it easy.
Process · agreement · payments
How I work
How I work
with clients
This is how I work with clients, step by step: what happens after your first message, what goes into the agreement, how payments are split and what I'll need from you. No surprises in month two.
From enquiry
to ongoing management
-
01
Step 1
Enquiry
You send a message or a brief. I reply within one business day.
-
02
Step 2
Intro call
Free, 30 minutes on Zoom. Goals, budget, timing, and whether I'm the right person.
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03
Step 3
Audit and strategy
I look at your site, ads, Google Business Profile and competitors, then propose a plan.
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04
Step 4
Presentation
Scope, deadlines and price, walked through on a call so you can ask anything.
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05
Step 5
Agreement and deposit
A written agreement with deadlines. The first payment starts the work.
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06
Step 6
Work and handover
Build, review, revisions, launch. Final payment after acceptance.
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07
Step 7
Ongoing management
Ads tuned every two weeks, a report every month, cancel with a month's notice.
In the agreement
What's written down
What's written down
before I start
Scope and deadlines
Exactly what I deliver and by when. Landing page from 10 days, a large website up to 30 days, CRM in 15 days.
Payment stages
30% to start, 40% at the midpoint, 30% at handover. Or a monthly subscription for ongoing work.
Three rounds of revisions
Included in every project, along with support after launch and training for your team.
Late-delivery penalties
If you want them, they go into the contract. I'm comfortable with that because I plan my deadlines carefully.
Ownership
Ad accounts, domain and website code are registered in your business's name.
Notice period
Management has no minimum term. One month's notice ends it.
Your partFour things
Four things
I'll need from you
[02]
Access
Logins to your domain, existing site, ad accounts and analytics, or permission to create them in your name.
[03]
Availability
Quick answers when I ask. A day's delay on your side is a day on the deadline.
[04]
Copy approval
I write the text; you check the facts about your business and sign off.
Why the process is written down
Most problems between a business owner and a marketer start with something nobody wrote down: a deadline, a revision, who owns the ad account. So I put it all on paper before I start. You get a written agreement with the scope, the deadlines, the payment stages and, if you like, penalties for late delivery.
Communication without an account manager
You message me directly on WhatsApp, Telegram or email, and we meet on Zoom when a call is quicker. I reply within one business day. Because I work remotely with businesses across Canada, I schedule calls at a time that suits your time zone, whether that's Pacific or Atlantic.
What happens after launch
A website isn't finished on launch day. I stay on for support and train you or your staff to edit content in the panel. For ads, I review search terms, placements and cost per lead every two weeks and send a monthly report. If you want to see the prices behind each step first, check pricing or the separate advertising pricing.
Where to start
If you know what you need, a website brief or an ad campaign brief saves us a round of questions. If you're not sure, book a free consultation and we'll work it out together. You can also read more about me before deciding.
FAQ
Questions
Questions
about the process
How long does the whole process take before work starts?
Usually about a week. The intro call can happen within a day or two of your message, and the audit and proposal follow within days. The moment the agreement is signed and the deposit paid, the project clock starts and the deadlines in the contract apply.
What if I don't like the design?
Every project includes three rounds of revisions. Most feedback comes in the first round, once you see the real layout with your own content. If you want changes beyond the agreed scope, I'll price them separately before doing them, never after.
How do the monthly reports look?
Short and in plain language: how many enquiries came in, what each one cost, what I changed and what I plan next. Ad campaigns are reviewed every two weeks, and you can message me between reports for any number you want to see.
Can I pay monthly instead of in stages?
Yes. Projects are usually split 30/40/30, but ongoing work can run as a monthly subscription. Either way, the amounts and dates are in the agreement before anything starts.
Send me
your brief
The more I know upfront, the faster I can give you a scope and a price.