Advertising
management pricing
Advertising management pricing for Google Ads, Facebook and Instagram ads, and SEO. My fee covers setup and management; your ad budget is paid directly to the platform, in accounts registered in your name.
Setup and
monthly management
Final prices in Canadian dollars, for my work only.
Search, Maps and remarketing. Setup $650 one-time.
- Account, keywords, negatives
- Conversion tracking
- Report every 2 weeks
Facebook and Instagram. Setup $650 one-time.
- Pixel and events
- Creative testing
- Report every 2 weeks
Both platforms with one budget logic. Setup $1,200 one-time.
- Shared audiences and remarketing
- One report for both
- Budget moved to what works
Local SEO, Google Business Profile, service pages.
- Monthly work plan
- Monthly report
Two channels,
two jobs
| Google Ads | Meta ads | |
|---|---|---|
| How it works | Shows ads to people searching | Shows ads to people scrolling |
| Best for | Urgent and planned services people look for | Visual products, events, new offers |
| Speed of first leads | Often within days | Often within days, more testing needed |
| Main cost driver | Cost per click in your industry | Creative quality and audience |
| Setup | $650 | $650 |
| Management | from $750/month | from $700/month |
What advertising management pricing covers
There are two separate costs in advertising: my fee and your ad budget. The fee pays for the work: building the account, choosing keywords and audiences, writing ads, setting up conversion tracking, and then managing and improving the campaigns every week. The budget pays the platform for clicks or impressions. Keeping them apart means you always know what goes to Google or Meta and what goes to me.
Setup is a one-time job: $650 for Google Ads, $650 for Meta ads, or $1,200 for both. Management is monthly: from $750 for Google, from $700 for Meta, or $1,200 for both together. "From" covers a typical small business account; a very large account with many locations or hundreds of products may cost more, and I'll tell you before we start.
What's in the monthly management
- Search term reviews and negative keywords, so the budget isn't wasted on irrelevant clicks.
- Bid and budget adjustments based on real conversions, not just clicks.
- New ad copy and creatives tested each month.
- Checks that tracking still records calls, forms and purchases correctly.
- A report every two weeks with enquiries, cost per enquiry and what I changed.
Before the ads: tracking
Ads without tracking are guesswork. If your site doesn't yet record forms, calls and purchases, I add analytics setup for $650: GA4, Tag Manager and pixels. In Quebec, the consent setup needs extra care under Law 25.
Ads plus a website
If your landing page is weak, ads only bring you expensive visitors. The Growth package, from $4,300, combines a business website, Google Ads setup and analytics. See website pricing and the full price list. For a broader look at what ads cost in Canada, read my article on Google Ads costs.
Advertising pricing
questions
Is the ad budget part of your fee?
No. You pay Google or Meta directly with your own card. My fee covers setup and management. This keeps everything transparent: you see every dollar spent in your own account, and nothing passes through me.
How much ad budget do I need?
I recommend about $1,000 a month per platform as a minimum. With less, campaigns collect data slowly and decisions take longer. The right figure depends on your industry, area and margins, which we work out on the first call or in the strategy.
Is there a contract?
Yes, a written one, but with no minimum term. You can cancel management with one month's notice. Ad accounts are registered in your name, so you keep all the history if you leave.
Can you take over a campaign that isn't working?
Yes, I rescue ad campaigns regularly. I review the account first, fix tracking and structure, and then manage it. If the account needs a full rebuild, that's priced as a setup.
What about TikTok, LinkedIn or Microsoft Ads?
These are quoted individually after a short call. TikTok and LinkedIn ads I deliver with a trusted partner; the contract, deadlines and communication stay with me.
Get a plan
and a price
for your ads
Send a short ads brief and I'll reply within one business day. Or book a free 30-minute call first.