Meta ads
management
Meta ads management means one person looking after your Facebook and Instagram campaigns every week: the tracking, the audiences, the ads and the budget. That person is me, and you can reach me on WhatsApp or Zoom without going through anyone else.
Free: a 30-minute call, an action plan and a price range in writing.
Everything Meta ads need
to turn into customers
Management isn't just pressing Publish. This is the weekly work behind a campaign that keeps paying back.
Tracking that Meta can learn from
Pixel events and the Conversions API set up so purchases and real leads are reported, not just page views.
Campaigns built around one goal
Leads, sales or messages. Each campaign has one job, so the algorithm knows who to look for.
Audiences that fit your area
Radius, city or province targeting matched to where you actually deliver, plus lookalikes from your best customers.
Ads written for each placement
Square for feeds, vertical for Stories and Reels. Copy in plain language that answers the reader's first question.
Regular creative tests
New angles and formats rotated in before the old ones wear out, so cost per result doesn't drift up.
Budget moved to what works
Spend shifted toward the ad sets bringing leads or sales, and away from those only bringing clicks.
First 30 days
of Meta ads management
Access and audit
You add me as a partner in your Meta Business Portfolio. I check the account history, pixel, domain verification and past results.
Plan and tracking
Goal, budget split, audiences and offers agreed in writing. Events and Conversions API set up and tested.
Ads and approval
I write and assemble the first set of ads. Nothing goes live until you approve it.
Launch and learning
Campaigns run through the learning phase. I watch daily but change things only when the data supports it.
First report
After two weeks you get a short report: spend, results, cost per result and what I'm changing next.
Meta ads
management fees
Fees in Canadian dollars. Your ad spend goes directly to Meta on your own card.
One-time, before the first campaign goes live.
- Account and pixel audit
- Conversions API plan
- Audiences and campaign structure
- First set of ads
Ongoing optimization of Facebook and Instagram.
- Weekly optimization
- New ads each month
- Report every 2 weeks, summary monthly
- No minimum term
Ads as part
of a bigger system
Ads, website, CRM, chatbot and booking per location while the chain grew from 3 to 9 shops in two years.
See the case study →Sales website, order CRM, ads and a bot for a jewellery brand. The project has just launched; I'll share results once there are hard numbers.
See the case study →Why Facebook and Instagram are managed as one
Facebook and Instagram share one advertising system. A single campaign in Meta Ads Manager can show the same offer in the Facebook feed, in Instagram Stories, in Reels and in Messenger, and Meta moves the budget toward whichever placement brings results more cheaply. Splitting them into two separate projects with two people in charge usually means paying twice to reach the same person. Meta ads management treats them as one channel with several shop windows.
That doesn't mean every ad runs everywhere. A vertical video built for Reels looks odd in a desktop feed, and a long text post rarely works in Stories. I prepare versions for each placement and switch off the ones that clearly don't suit the offer. The specific tactics for each side live on my Facebook ads and Instagram ads pages.
The settings behind results
Most of what decides whether Meta ads pay off happens before anyone sees an ad.
- Conversion events. Meta's algorithm finds more of whatever you tell it counts as success. If that's a page view, you get browsers. If it's a submitted form or a purchase, you get buyers. I set up the pixel together with the Conversions API, which sends events from the server and fills gaps left by ad blockers and browser privacy settings.
- Campaign structure. Fewer, larger ad sets usually learn faster than a dozen tiny ones splitting a $1,000 budget.
- Consent. Under PIPEDA your privacy policy should explain advertising cookies; in Quebec, Law 25 generally requires consent before tracking. I align the pixel with your cookie banner.
- Domain and business verification. Small admin steps that prevent delivery problems later.
What I change week to week
Management is mostly patient, small decisions. Each week I look at cost per result by ad and audience, frequency (how often the same person has seen an ad), comments that need hiding or answering, and whether any ad has started to tire. Every month new creative goes in: a different angle on the offer, a customer question turned into a headline, a short video in place of a photo. The aim is that cost per lead stays steady while the budget grows, not that it looks great for one week.
When Meta ads aren't the right first step
If people search for your service urgently (a locksmith, a towing company, a burst pipe), they go to Google first. If your website has no clear offer or loads slowly, ads will only send more people to a page that loses them. In those cases I'll say so on the first call and suggest starting with Google Ads or a new landing page. Meta works best once there is something clear to click through to.
The opposite case is just as common. A business already gets steady calls from Google and wants more volume, or sells something people don't know to search for yet, like a new kind of class or a niche product. Those are the situations where adding Meta usually brings customers Google never would.
Contract, money and ownership
Setup costs $650 and management starts from $700 a month, both in Canadian dollars. Ad spend is charged by Meta to your card, so I never sit between you and the platform's billing. The agreement is in writing, management has no minimum term, and you can cancel with one month's notice. Everything is in your name: the Business Portfolio, the ad account, the pixel and all the audiences. If you also want Google covered, the combined plan is $1,200 for setup and $1,200 a month, as listed on my advertising pricing page.
Related Meta
services
Meta ads
management questions
What does Meta ads management include each month?
Weekly checks and changes to budgets, audiences and ads, new ad variations tested every month, exclusions kept up to date, and a report every two weeks with a monthly summary. Writing ad copy and assembling ads from your photos and clips is part of the work; new design, filming or photo shoots are quoted separately.
Can I keep running some ads myself?
You can, but two people changing the same campaigns at once usually confuses both the data and the algorithm. A cleaner option: I run the paid campaigns and you keep posting organic content, or we agree on one campaign that stays yours.
What if my old ad account has a bad history?
I look at the Account Quality section first. Past rejections or a restriction affect delivery, so I clean that up before spending money. If the account is disabled, that's a separate job, described on my ad account recovery page.
Do you make the ad graphics and videos?
I write the copy and build ads from the photos and clips you already have as part of management, and I'll tell you which shots are missing. Custom graphics, filmed video, product photography or a full creative series are quoted separately, depending on how much is needed.
How do you report results?
A short written report every two weeks plus a monthly call on Zoom if you want one. It shows money spent, leads or sales, cost per result and what I plan to change. No 30-page PDFs.
Hand over your
Meta ads
Send a short brief and I'll come back within one business day with questions and a time for a free 30-minute call.