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Free · instant check · 30-minute call

Free website
audit

The free website audit has two parts. First, an automatic check of your site that you run yourself in under a minute. Then a 30-minute call where I go through your site, Google Business Profile and ads, and show you where customers slip away. It costs nothing.

Tom Goldman running a free website audit on a laptop and a phone at the same time
Step 1 · instant result

Check your site
automatically

Type your address and see the basics right away: the mobile version, speed, titles in Google, a clickable phone number, analytics and pixels. No email required.

On the call

What I look at
beyond the robot

An automatic tool sees code. I look at the site the way a customer in a hurry does.

First screen

Can a visitor tell in five seconds what you do, where, and how to reach you?

Path to contact

How many taps from the ad or the search result to a call or a sent form, on a phone.

Trust signals

Real photos, reviews, prices or price ranges, and answers to the questions that stop people booking.

Google Business Profile

Categories, services, photos, reviews and whether the profile matches your website.

Ads, if you run them

What counts as a conversion, which searches trigger your ads and where the budget leaks.

Tracking

Whether calls and forms are measured at all, and whether cookie consent is handled where the law requires it.

How it works

From your address
to a fix list

1

Automatic check

You run it above and see the result immediately

2

Request

You send the form below with your site and your goal

3

Review

I go through the site, profile and ads before we talk

4

30-minute call

I show the problems and the order to fix them in

Why a free website audit pays off

Most small business websites don't fail because of design. They fail because a visitor on a phone can't find the price range, the service area or the phone number fast enough, and goes back to Google. A free website audit catches those problems before you spend another dollar on ads.

Problems I find most often

  • The phone number isn't clickable on mobile, or sits only in the footer.
  • Forms send enquiries to an inbox nobody checks on weekends.
  • Google Analytics is installed but measures page views, not calls and forms.
  • The Google Business Profile lists different hours or services than the site.
  • Ads lead to the home page instead of a page about the service people searched for.

After the audit

Some fixes are quick and you can do them yourself. Others need a new page or a proper tracking setup. If you want a written report with every finding, take the audit with a walkthrough call. If the site needs a rebuild, see website redesign. For a deeper look at strategy and channels, there's the full marketing audit.

Step 2 · the call

Pick a time
for the review

30 minutes on Zoom. Before the call I go through your website, Google Business Profile and ads, so we spend the time on answers.

  • Eastern time
  • Zoom, phone or WhatsApp
  • Instant confirmation by email

1. Day

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2. Time

FAQ

Questions about
the free audit

Is the website audit really free?

Yes. The automatic check and the 30-minute call cost nothing and don't commit you to anything. I do it because it's the quickest way for both of us to see whether I can help. If you later want a written report, that's the paid audit with a walkthrough call.

What do I get at the end?

A short list of the problems that cost you the most customers, in the order I'd fix them. Some you can fix yourself in an afternoon. For the rest, I'll tell you what it would cost if I did it, and you decide.

Do you need access to my accounts?

Not for the free audit. I look at what's public: your website, your Google Business Profile and, where visible, your ads. If you want me to look inside Google Ads or Analytics, you can add me as a read-only user.

My site was built on a page builder. Will you still look at it?

Of course. The audit covers any website. Just know that if the conclusion is a rebuild, I build new sites hand-coded or on a custom CMS rather than fixing someone else's build, and I can keep your domain and content.

Request the audit

Send me
your website

Add your address and one sentence about what you'd like more of: calls, bookings or sales. I'll reply within one business day.

  • 9 short steps
  • No obligation
  • I reply personally
What happens after you send it
  1. I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
  2. A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
  3. A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
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