Website
redesign

What a website redesign means here

When people say "website redesign", they often picture new colours and fonts on the same old site. That rarely fixes anything. If a site doesn't bring enquiries, the problem is usually in the structure (services lumped together), the copy (written about the company, not the customer) or the mechanics (slow pages, forms that go nowhere). New colours on top won't change that.

So a website redesign with me is a full rebuild on your existing domain. I study the old site, keep what's valuable and build a new one with a fresh structure, rewritten copy and clean code. Your customers see a new site at the same address. Google sees the same domain with better pages.

What I keep from the old site

• The domain and its history. Years of links and trust stay with you.
• Pages that rank. I check Search Console and analytics for pages that bring visitors and make sure each has a new home, ideally with better content.
• Links from other sites. Directories, partners, local news, chambers of commerce: every incoming link is redirected to the right new page.
• Good photos and proof. Real project photos, numbers you can back up, case descriptions.
• Your Google Business Profile connection. The website link on your profile keeps working.

Everything else, including outdated services, generic stock images and pages nobody visits, is a candidate for removal.

Why I don't patch old sites

I'm often asked to "just fix" a few things on an existing site. I don't, and it's not stubbornness. Working inside unfamiliar code, especially an old theme with a dozen plugins, takes longer than expected, breaks other things and leaves the underlying problems in place. You'd pay for repairs and still have a fragile site. A rebuild costs a bit more up front, but you end up with clean code you own and can grow.

If your site was built recently and works but just needs better content or tracking, I'll say so honestly on the first call. Sometimes a well-made landing page for your ads is the better investment.

Redirects: the part that protects your rankings

The most dangerous moment of any redesign is launch day. If old addresses disappear without redirects, Google finds hundreds of broken pages and your rankings can slide for months. Before launch I build a full redirect map: every old URL points to its closest new equivalent with a permanent redirect. After launch I monitor Search Console for errors and fix anything missed. The technical side is described on SEO during a migration, and moving between platforms on website migration.

Copy that sells what you sell today

Old sites often describe the business as it was when the site launched. During a redesign I interview you again: which services make money now, who your best customers are, what they ask before hiring you. The new copy is written from those answers, in plain Canadian English, with prices or starting points where you're comfortable showing them.

Is it time?

Typical triggers: the site doesn't work well on phones, you can't edit it, your services or prices have changed, or traffic arrives but leads don't. The article signs you need a redesign goes through them in detail. If leads are the main issue, also read why your website isn't getting leads, since the cause isn't always the website.

How the project runs

You get a written agreement with deadlines and staged payments of 30/40/30. The old site stays live until the new one is approved and ready, so there's no downtime. The domain, code and accounts are in your name. I work remotely with businesses across Canada and reply within one business day. Start with a free 30-minute call or send your current link through the form below.