Google Ads services

Google Ads services built around leads, not clicks

Most small businesses in Canada come to me after a first attempt that went sideways: an account built by a previous agency, a “smart” campaign Google suggested, or a weekend of DIY. My Google Ads services start from a simple question: what does a new customer bring you, and how much can you afford to pay for one? Everything else, from keywords to bids, follows from that number.

I work alone and remotely, so you deal with the person who actually builds and adjusts the campaigns. No account manager relays your questions. You reach me on WhatsApp, Telegram, Zoom or email, at a time that suits your time zone, from Pacific to Atlantic. I reply within one business day.

Which campaign type fits your business

Google offers a lot of campaign types, and the interface pushes you towards the automated ones. Here is how I usually choose:

For a typical local business, Search does the heavy lifting. People type “furnace repair Calgary” or “dentist near me” when they need you now, and that intent is what makes Google Ads worth paying for.

What I do every week in your account

Management isn't a dashboard I glance at once a month. Each week I read the search terms report and add negatives, move budget to the keywords and areas that produce leads, pause ads that lose, and write new ones to test. Every two weeks you get a short report: spend, leads, cost per lead, what I changed and why. Once a month I walk you through the bigger picture.

I also check the part most agencies skip: what happens after the click. If calls go to voicemail at lunchtime or the form lands in a spam folder, no bidding strategy will save the account. If your enquiries need somewhere to live, a simple CRM setup closes that gap.

Canadian details that change a campaign

A few things are specific to advertising here. Distances are large, so I set location targeting to people actually present in your service area, not “interested in” it. Seasons swing demand hard: snow removal, HVAC, landscaping and patio businesses need different budgets in January and July. In Quebec, ads and landing pages generally have to be available in French; that copy comes from your own team or translator, since my work is in English. And if you track visitors for remarketing, your privacy policy and cookie consent need to follow PIPEDA and, in Quebec, Law 25.

When I'll tell you not to advertise yet

Google Ads amplifies what already works. If nobody answers the phone after 4 p.m., if prices are a mystery until a site visit, or if the budget is a few hundred dollars a month in a busy city, paid clicks will mostly prove that something is broken. In those cases I'll say so on the first call and suggest a cheaper first step: a cleaner landing page, a proper Google Business Profile, or tracking that shows where your current customers come from. Starting a month later with the basics in place usually costs less than learning the same lesson through ad spend.

Rescuing an account that isn't working

If you already run ads and the numbers don't add up, start with a Google Ads audit. I go through tracking, structure, keywords, bidding and the landing page, and you get a list of fixes in order of impact. You can apply them yourself or hand the account to me. I don't rebuild other people's websites, but I do rescue ad campaigns regularly.

Prices are simple: $650 to set up, from $750 a month to manage, and the full breakdown sits on the advertising pricing page. If you're still deciding between paid ads and organic traffic, my article on SEO or Google Ads walks through the trade-off.