Google Ads training

Who Google Ads training is for

Not every business needs to hire someone to run its ads. A plumber with one Search campaign and a modest budget can manage it well with an hour a week, once they know what to look at. Google Ads training is for owners and team members who want that confidence: to run the account themselves, supervise an agency or freelancer, or simply understand where the money goes.

It's also useful after I set up an account. Some clients take account setup for $650 and then a few hours of training, and run the campaign themselves from there.

Why I teach on your account

Generic courses explain every feature Google has. Most small businesses use a fraction of them. Training on your own account means every example is relevant: your keywords, your search terms, your competitors, your conversions. You learn by doing the actual weekly tasks with me watching, so mistakes get caught before they cost money.

Sessions run live on Zoom, at a time that suits your time zone. I can record them so you can rewatch the parts that matter. I train in English, Polish, Russian or Ukrainian; for many immigrant-owned businesses in Canada, learning the technical side in a first language is simply faster.

A typical plan for an owner

For someone running a local service business, a common plan looks like this:

1. Session one: how the account is built, what each campaign does, and the five numbers to check weekly.
2. Session two: search terms and negatives, live, on your account. This is where most savings come from.
3. Session three: ads and landing pages: writing headlines, checking the page, testing.
4. Session four (optional): bidding, budgets, seasonality and how to read Google's recommendations critically.

Between sessions, you practise with small tasks. After a month, most owners can spend 30 to 60 minutes a week on the account and know when something needs attention.

Training for teams

If you have a marketing assistant or a small in-house team, I can train them together and give you as the owner a simple checklist to review their work. For broader topics beyond Google Ads, such as Meta ads, analytics or planning, see marketing training for teams. If you'd prefer regular check-ins over a longer period, mentoring works like a standing monthly hour.

What training doesn't replace

Training gives you the skills to run a straightforward account well. It doesn't turn a complex setup with Shopping, Performance Max, several locations and two languages into a one-hour-a-week job. If your account is large or your budget significant, you may get better value from professional management, and the training then helps you understand and challenge the reports. I'll tell you honestly which side of that line you're on.

Mistakes I see self-taught advertisers make

People who learned Google Ads from videos usually know the features well. What they miss are habits. They change bids every day and never let a test finish. They accept every recommendation because the optimization score goes up. They judge campaigns by click-through rate rather than by what a customer costs. And they rarely open the search terms report, which is where small accounts lose most money. A couple of sessions on your own account usually fixes these habits faster than another course would.

Price

Training is billed at my consultation rate: $70 an hour in Canadian dollars. The first 30-minute consultation is free and is where I work out with you what you need. Most owners need two to four hours in total. For background reading before your first session, my Google Ads guide for small business is a good start, and the main Google Ads services page shows what I can do for you if you'd rather not do it yourself.