Frequently asked
questions

You tell me about the business, the customers you want and what you've tried. I ask about margins and budget, look at your site and ads if you have them, and tell you honestly what I'd do first. You leave with a clear next step, whether or not you hire me.

I'd suggest at least about $1,000 a month in ad budget for Google or Meta. Less than that and the campaign often doesn't collect enough data to learn. The budget is paid by you directly to Google or Meta; my management fee is separate and agreed upfront.

I don't repair websites built by someone else, because patching unknown code usually costs more than it saves. I build a new site, keep your existing domain and move the content that's worth keeping, with redirects so you don't lose what Google already knows about you.

Yes, I do rescue ad campaigns. I start with an audit of the account: conversion tracking, search terms, targeting and landing pages. Often the biggest waste comes from tracking the wrong thing, so the campaign optimizes for clicks instead of calls.

I work in English only. I don't write, translate or coordinate French copy, and I don't build French versions of websites or run French-language campaigns. In Quebec, French must be at least as available as other languages, so if your business needs French materials, they come from your own team or translator. My part is the English-language website, ads and tracking, and I'll say on the first call whether that fits your situation.

I set up forms with clear consent, tracking that respects cookie choices where the law requires it, and email or SMS sign-ups with consent and an unsubscribe option as CASL expects. I'm not a lawyer, though, so for your privacy policy wording a legal review is a good idea.

Day-to-day social media management I deliver with a trusted partner. I plan the strategy and run the paid ads myself, and the contract, deadlines and communication stay with me, so you still have one person to talk to.

Within one business day, usually sooner. Message me on WhatsApp, Telegram or email. For anything that needs a screen, we'll jump on Zoom at a time that works in your time zone.