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Toronto · GTA · Remote, on Eastern time

Digital marketing Toronto

Digital marketing for Toronto businesses that compete with a thousand others on the same street. I build the website, run Google Ads and report to you directly, with no account manager in between.

Free: a 30-minute call, an action plan and a price range in writing.

The Toronto market

What makes Toronto
harder than anywhere else

A small business here is fighting national chains, venture-funded startups and its own neighbours for the same search results.

  1. Search is hyper-local

    People rarely type just "Toronto". They search "physio Leslieville", "plumber Etobicoke" or "near me" on the subway. A campaign aimed at the whole city pays for clicks from people who will never cross town for you.

  2. Clicks cost more

    In competitive categories, a click in Toronto usually costs more than in smaller Ontario cities. That makes the landing page and the follow-up matter more than the bid.

  3. Dozens of languages

    Toronto is one of the most multilingual cities in the world. If your customers search in Punjabi, Tagalog, Portuguese or Ukrainian, an English-only ad misses part of them.

  4. Commuter rhythm

    Downtown traffic peaks on weekdays and empties on weekends, while Scarborough and North York often behave the other way. Ad schedules should follow where your customers actually are.

How it works

Your website
climbs the rankings

SEO is step-by-step work: content, technical fixes and links. Your website brings in traffic without paying for clicks.

  • The phrases customers actually type
  • Content for specific services
  • Rankings checked every month
Services in Toronto

Pick a channel,
see the Toronto price

Four services have their own Toronto pages with local detail. The rest work the same from any city.

Website[01]

Web design
Toronto

Hand-coded sites or a custom CMS for Toronto service businesses, with your price and booking button above the fold.

Pricefrom $3,000
More →
Search ads[02]

Google Ads
Toronto

Campaigns built around postal codes and neighbourhoods, not the whole GTA.

Pricefrom $750/month
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Search · Maps[03]

SEO
Toronto

Google Business Profile and pages that rank in your part of the city.

Pricefrom $1,000/month
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Facebook · Instagram[04]

Facebook ads
Toronto

Lead forms, messages and remarketing for people who live or work near you.

Pricefrom $700/month
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Sales[05]

CRM setup

Every enquiry from the site, ads and WhatsApp lands in one pipeline with reminders.

Price$3,400
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Measurement[06]

GA4 and tracking

Know which ad brought the call, before you raise the budget.

Price$650
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Working remotely

From the first call
to the first report

  1. 01
    Day 1

    Zoom or WhatsApp call

    Thirty minutes, free, at a time that works on Toronto time. You tell me what sells, I tell you where I'd start.

  2. 02
    Week 1

    Audit and written plan

    I look at your site, ads and Google profile against three Toronto competitors and send a plan with prices and dates.

  3. 03
    Weeks 2 to 4

    Build and launch

    Landing pages from 10 days, a full site up to 30. Ads go live once tracking works.

  4. 04
    Every 2 weeks

    Numbers, not adjectives

    A short report on cost per lead and what I changed. Monthly for SEO and the website.

How digital marketing in Toronto actually works for a small business

Toronto rewards focus. A bakery on the Danforth, an accountant in North York and a renovation company in Etobicoke all share one city name, but their customers live in very different places. Good digital marketing in Toronto starts by drawing a realistic circle around the people who will actually buy from you, and spending nothing outside it.

That is the first thing I check in an audit. Most accounts I see target "Toronto" or even "Ontario" by default. In a city this big, that can quietly eat a large part of the budget on clicks from Mississauga or Pickering that turn into nothing. The fix is boring and effective: radius or postal-code targeting, negative keywords, and ad schedules that match your opening hours.

Website first, then traffic

In a crowded market, people compare three or four businesses in a few minutes. The one with a clear price range, real photos and a one-tap way to book usually wins. I build business websites hand-coded or on a custom CMS, so you own the code, there is no page-builder subscription, and the pages load fast on a phone in a subway station with weak signal.

If you already have a site that converts, I leave it alone and start with ads. If it doesn't, I would rather tell you than pour ad money into it.

Google, Maps and Meta: what to start with

  • Need calls this month: Google Ads in Toronto, tightly targeted. Setup is $650, management from $750/month, plus the ad budget you pay Google directly.
  • Want steady leads in six months: local SEO for Toronto, starting with your Google Business Profile, reviews and one strong page per service.
  • Selling something visual or new: Meta ads, where you can reach people by area and interest before they search.

Accessibility is worth a thought too. Ontario's AODA requires organizations with 50 or more employees to meet WCAG 2.0 AA on their websites, and building it in from the start costs far less than retrofitting.

Languages and immigrant-owned businesses

A large share of Toronto businesses are run by people who came from somewhere else and serve customers in their own language. I speak English, Polish, Russian and Ukrainian, so if your community searches in one of those, I can write and check the ads myself instead of running them through a translator.

What I can't promise

I don't have an office in Toronto and I won't pretend to. I work remotely with businesses across Canada, on Zoom and WhatsApp, and I reply within one business day. Everything I set up, from the domain to the ad accounts, is registered in your name. If you want to see the full price list before talking, it's on the pricing page.

Around Toronto

Other cities
in the GTA

See also
FAQ

Questions from
Toronto business owners

How much ad budget do I need in Toronto?

Usually at least $1,000 a month paid directly to Google or Meta, and more in categories like law, renovation or dental where clicks are expensive. With a smaller budget, I'd rather narrow the area to a few neighbourhoods than spread it thin across the whole city.

You're not in Toronto. Is that a problem?

For most small businesses, no. The work happens in your ad accounts, your website and your Google profile, none of which need me in the room. We talk on Zoom or WhatsApp at a time that suits you, and you always reach me, not a junior colleague.

Can you target only my neighbourhood?

Yes, and in Toronto I usually recommend it. Google Ads and Meta both allow radius and postal-code targeting. For a clinic or a restaurant, a few kilometres around the location often brings cheaper, better enquiries than the whole GTA.

Do I sign a long contract?

No. Management has no minimum term and you can cancel with one month's notice. The website is paid in three stages, 30/40/30, and the agreement lists deadlines in writing.

Can you run ads in languages other than English?

I write and check ads myself in English, Polish, Russian and Ukrainian. For other languages, you or someone you trust approves the copy, and I handle targeting, structure and tracking.

Start here

Tell me what you sell
in Toronto

I'll reply within one business day and suggest a 30-minute call. You'll leave it knowing which channel I'd start with, the rough cost, and when to expect the first enquiries.

  • 9 short steps
  • No obligation
  • I reply personally
What happens after you send it
  1. I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
  2. A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
  3. A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
MarketingStep 1 of 9

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