Ads and visibility: customers who are looking for your service now or don’t know about it yet.
01 Google AdsEnquiries from people searching for your service right nowfrom $750/mo 02 Social media adsMeta, TikTok, LinkedIn: customers who are not searching yetfrom $700/mo 03 SEOHigher in Google and Maps without paying per clickfrom $1,000/mo 04 Visibility in ChatGPT and AIYour business in AI assistant answerspart of SEO 05 Amazon and marketplacesSell where customers already buywith a partnerThe place where a visit turns into an enquiry, and a system that doesn’t lose that enquiry.
01 Web designA website that turns visits into enquirieslanding from $1,300 02 Online storesCart, payments and shipping, ready for adsfrom $4,800 03 CRMNo enquiry gets lost in a phonesetup $3,400 04 Chatbots and AIThey answer customers, at night too$2,500 05 Email and SMSCustomers come back instead of forgetting youquoted individuallyPlan and tracking first, budget second. You know what works before you spend more.
01 Strategy and auditKnow where to spend the budget before you spend it$2,400 02 AnalyticsSee which ad brings in money$650 03 ConsultationsA call about your specific problem$70/h 04 Free auditA quick review and 3–5 priorities to start$0How your business looks and sounds before anyone calls you.
01 Social media managementProfiles that look like a real businesswith a partner 02 Creative and videoGraphics and videos that stop the thumbquoted individually 03 BrandingA logo and style that sets you apartwith a partner
Edmonton, Canada
200 keywords on page one of Google
Boreal Kitchens
Winnipeg, Canada
up to 5 enquiries/mo from Google without ads
Adela Realtor
Żywiec, Poland
from 3 to 9 locations in two years
Gładko Tnący Barber
Żywiec, Poland
PLN 15 000 +/mo in delivery orders
Da Diego
Google Ads in Toronto is one of the priciest auctions in Canada. I set up and run campaigns that spend only where you work and only on searches that turn into calls, bookings and quotes.
Free: a 30-minute call, an action plan and a price range in writing.
Default location settings show ads to people 'interested in' Toronto, not only those in it. For a business that serves a few neighbourhoods, that can eat a big slice of the budget.
'Jobs', 'salary', 'course', 'DIY', 'free'. In a city this size, broad keywords catch thousands of searches with no buying intent. I build the negative list before launch, not after the bill.
If calls and form leads are not measured, the account optimizes for clicks. Toronto clicks are too expensive to buy blind.
Every week I review what people actually searched for and exclude terms that don’t bring customers.
Before launch I estimate what a lead might cost in your category and check it against your margin. If paid search cannot pay off at your prices, you hear it on the first call.
Fixed fees for my work. The ad budget goes from your card straight to Google; I suggest at least $1,000 a month, and in Toronto many categories need more.
One-time: account, conversion tracking, keyword research, negatives and the first campaigns.
Ongoing work in the account with changes every two weeks.
Both platforms with one plan and one report. Setup for both is $1,200.
Google Ads in Toronto is a crowded auction. Every popular service has dozens of advertisers, many of them with large budgets and agencies behind them. A small business cannot outspend them across the whole GTA, and it does not have to. The win comes from showing up only for the searches that match what you sell, in the postal codes you actually serve, at the hours someone can answer the phone.
In practice that means starting small and precise. One or two search campaigns on your most profitable services, a radius or a list of neighbourhoods instead of "Toronto", and a schedule that switches ads off when nobody can pick up. Then I widen only what proves itself.
Toronto searchers see several kinds of results at the top: Local Services Ads with the Google badge for some categories, regular text ads, and the map pack. Each one is paid or earned differently:
Owners often expect one channel to do everything. In a market like this, the three usually work best together.
When each click is expensive, sending people to a homepage with a slider and no price wastes money. I either build a focused landing page or fix the path to the form. If your site cannot convert, I will tell you plainly; web design in Toronto may need to come before the ads.
Many Toronto customers search in more than one language, or in English with words from their own. If your clients come from a particular community, separate ad groups with keywords and ads in that language can reach people competitors ignore. I write ads in English, Polish, Russian and Ukrainian myself.
I review search terms, add negatives, adjust bids and ad schedules, and test new ad text. You get a short report: what was spent, how many leads came in, what one lead cost, and what I am changing next. Every month there is a fuller summary. Everything stays in an account registered to your business, and management has no minimum term. If you already run ads and suspect money is leaking, start with a Google Ads audit.
It depends on the category. Local services like legal, renovation, dental or moving are usually among the most expensive, and a single click can cost more than a lunch. Less contested niches are often far cheaper. I give you an estimate for your keywords before launch rather than a city-wide average that tells you nothing.
I recommend at least $1,000 a month paid directly to Google, plus my fee. In competitive Toronto categories that may only buy a few dozen clicks, so I focus it on the narrowest high-intent searches and the areas you serve. If the budget is too small to learn anything, I will tell you before you spend it.
Local Services Ads run in Toronto for many home and professional services and charge per lead rather than per click. They can work well alongside search campaigns, but you control less: Google decides ranking largely from reviews and responsiveness. I often recommend both, with search ads for services LSA does not cover.
Yes, and I rescue campaigns that someone else set up. I start with an audit of search terms, tracking and settings, fix the leaks, then manage it. If the account belongs to a previous agency, we move access to your business so you never lose the history again.
I work remotely and travel, but calls are booked at a time that suits Eastern Time and I reply within one business day. Urgent account issues, like a disapproved ad on a Friday, I handle as soon as I see them.
Tell me your service, your area of the GTA and what a customer is worth. I'll reply within one business day with an estimate. Or book a free 30-minute consultation.