Digital marketing
Whitehorse
The local market is small, so most growth comes from outside the territory. I set up booking websites that reach travellers and buyers before they ever see the Alaska Highway.
Free: a 30-minute call, an action plan and a price range in writing.
Marketing from
the capital of the Yukon
Most Yukoners live in or around Whitehorse. That keeps the local audience compact and makes outside customers more important than in most cities.
Two tourist seasons
Summer brings road-trippers, paddlers and hikers; winter brings aurora viewers and dog-sledding fans. Each season has its own audience and booking window.
Visitors decide months ahead
A trip to the Yukon is planned, not spontaneous. Your website and ads need to win at the research stage, often from other provinces and other countries.
A tight local service market
Trades, clinics, restaurants and retailers serve a small, connected community. Reputation travels fast, and a solid Google listing matters more than big ad budgets.
Yukon-made products
Artists, makers and food producers can sell across Canada online, if shipping, pricing and product pages are clear.
Reviews that
win the next customers
Before calling, customers read reviews. I help you collect them and reply in a way that builds trust.
- Review request after the visit
- A reply to every review
- Reviews visible on Maps and in AI
Where to start
in Whitehorse
Each card leads to a full page with details and prices.
Travel and
tour operators
Planning-stage campaigns and booking pages for guided trips.
Hotels and lodges
Direct bookings for wilderness lodges and city stays.
E-commerce
website
Sell Yukon-made goods to the rest of Canada.
Google Ads
Reach people searching for Yukon trips from wherever they live.
Google Business
Profile
Accurate hours, photos and reviews for locals and visitors.
Working together
across time zones
-
01
Day 1
Intro call
Thirty free minutes on Zoom, scheduled in Yukon time. You tell me about your season and your guests.
-
02
Week 1
Plan and price
Who to target, from where and when, with a written quote and deadlines.
-
03
Off-season
Build
Booking site, tracking and listings, finished before planning season starts.
-
04
Booking window
Ads and reports
Campaigns adjusted every two weeks, with a monthly report on bookings by country and province.
Digital marketing in Whitehorse when your customers live elsewhere
Digital marketing in Whitehorse works differently from most Canadian cities because the local market is compact. For a plumber or a café, the main job is to be easy to find and well reviewed in town. For a tour operator, lodge or maker, most customers live thousands of kilometres away and need to be reached long before they arrive. Mixing those two approaches is the most common mistake I see in small markets.
So the first question on the call is simple: where do your customers live when they decide to buy? The answer shapes everything else.
Tourism: win the planning stage
Trips to the Yukon are planned weeks or months ahead, for both summer adventures and winter aurora viewing. That means the decision happens on your website and in search results, not on the street. A practical setup includes:
- a fast booking site with clear dates, prices and what is included;
- Google Ads on planning searches, aimed at the provinces and countries your guests come from;
- a Google Business Profile with up-to-date photos and seasonal hours;
- remarketing and email, with CASL-compliant consent, to people who enquired but did not book.
Hotels and lodges can also reduce dependence on booking platforms by making direct booking easier than going through a third party.
Selling Yukon-made products across Canada
Artists, food producers and small brands in Whitehorse can reach buyers in every province through an online store. The keys are honest shipping costs, good product photos and a story that explains why the product is worth the wait. A store starts from $4,800, and I build it on code you own, without a monthly page-builder subscription.
Local services: keep it lean
For businesses that serve mainly Whitehorse residents, I usually advise a modest setup: a clear website or landing page, a complete Google listing, a routine for collecting reviews and, if needed, small ad campaigns during your busy months. There is no point in a big monthly retainer in a small market, and I will say so.
Prices and terms
| Service | Price (CAD) |
|---|---|
| Landing page | from $1,300 |
| Business website | from $3,000 |
| Online store | from $4,800 |
| Google Ads management | from $750/month |
I work remotely and alone, so you deal directly with me. You get a written agreement, staged payments, no minimum term on management and every account in your name. Start with a free consultation.
Related
city pages
Whitehorse
FAQ
Is a small local market even worth advertising to?
For local services, often only lightly. A strong Google listing, a clear website and reviews may be enough. Paid ads make more sense when you sell to people outside Whitehorse, such as tourists, buyers of your products or companies working in the territory. I will tell you on the call if ads are not worth it for you yet.
Can I target visitors from Europe or the US?
Yes. Google and Meta can show ads to people in specific countries who are searching for or interested in Yukon travel. I keep international campaigns separate from Canadian ones so you can compare costs and bookings by market.
How do you handle time zones?
The Yukon keeps the same clock all year, so I schedule calls in your local time once and they stay put. Messages on WhatsApp, Telegram or email get an answer within one business day.
Do you have clients in the North?
No. My Canadian clients are in Edmonton and Winnipeg, with most other work in Poland. I would be happy to work with businesses in Whitehorse and will show you relevant projects on the call.
What privacy rules apply to my website?
Private businesses in the Yukon generally fall under PIPEDA, the federal privacy law. In practice: a clear privacy policy, consent for marketing emails under CASL, and care with the personal data your booking forms collect. I build those into the site.
Tell me about
your Yukon business
What you offer, who your guests or buyers are and where they come from. I reply within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?