Free marketing
resources
Free marketing resources I use with clients, ready for you to run on your own. No sign-up, no email gate: open the page and start.
Pick a tool
and start
Ad ROI calculator
Enter your budget, cost per click, conversion rate and margin. See whether ads can pay for themselves.
Google Ads checklist
24 points to check in your ad account, from conversion tracking to who owns the account.
Google Business Profile checklist
A point-by-point check of your listing on Google Maps: categories, services, photos, reviews.
Free website audit
An instant check of your site, then a free 30-minute review call with me.
Marketing glossary
45+ terms in plain English, from CPC and ROAS to CASL and PIPEDA.
Project cost calculator
Pick the services you need and see the price range for the whole project.
How to use these resources
Start with the ad ROI calculator if you're deciding whether to advertise at all. It answers the most important question first: at your prices and margins, can a click turn into profit?
Already running ads? Go through the Google Ads checklist with your account open. Each "no" is a place where budget may leak. For local businesses, the Google Business Profile checklist is often worth more than any ad, because Maps listings bring calls for free.
When to ask for help
If the checklist turns up more problems than you have evenings, that's normal. Bring the results to a call and I'll tell you which three to fix first.
Go through
the results with me
Bring your calculator numbers or checklist answers to a free 30-minute call.