Terms of service

The rules for using tomgoldman.ca, its forms and consultations, and how marketing services are contracted.

Effective November 2026.

1. General

These terms govern the use of the website tomgoldman.ca and its subpages (the Site), including its contact forms, briefs and consultation bookings.
The Site is operated by Tom Goldman, a sole proprietor registered in Poland (the Provider). Registration details and contact information are listed on the Contact page.
By using the Site you agree to these terms. If you do not agree, please do not use the forms or other features of the Site.

Site means the website tomgoldman.ca and all of its subpages.
User means any person or organization using the Site.
Client means a User who enters into a written agreement with the Provider for marketing services.
Services means the marketing services described on the Site, such as strategy, websites, search engine optimization, advertising, email marketing, CRM systems and chatbots.

The Provider makes available free of charge: browsing the Site's content, contact forms and briefs, booking a free consultation and downloadable resources, where offered.
An agreement for the use of a form is concluded when the form is submitted and ends when a reply is given.
Using the Site requires a device with internet access, an up-to-date browser with JavaScript enabled and, for forms, a working email address or phone number.
Users must not submit unlawful content, attempt to disrupt the Site, gain unauthorized access to it or use automated tools to collect its content in bulk.
Using the internet involves typical risks, such as malicious software or phishing attempts. The Site uses an encrypted connection (HTTPS), and Users should take ordinary precautions with their own devices.

The first online consultation lasts up to 30 minutes and is free of charge.
Further consultations are paid at the rate published on the Site, currently $70 per hour in Canadian dollars, unless agreed otherwise in writing.
Consultations take place remotely, usually by Zoom, at a time agreed with the User.

Prices on the Site, including the pricing pages, are given in Canadian dollars for information. They do not constitute a binding offer. Some services are quoted individually after a short call.
Marketing Services are provided only under a separate written agreement that sets out the scope, deadlines, fees and payment schedule. If the agreement and these terms conflict, the agreement prevails.
Advertising budgets are paid by the Client directly to the advertising platforms. Advertising accounts, domains, website code and platform accounts are created in the Client's name, unless the agreement states otherwise.
Some Services, such as chatbots, are delivered together with trusted partners. The Provider remains the Client's sole contracting party and point of contact.
Results of marketing activities also depend on factors outside the Provider's control, such as competition, platform policies and market demand. The Provider therefore does not guarantee any particular search position, number of enquiries or level of sales.

The texts, graphics, layout and code of the Site are protected by copyright and belong to the Provider or are used under licence. They may not be copied or distributed beyond personal, non-commercial use without written permission.
Rights to work created for a Client are governed by the agreement for that project.
Names and logos of clients shown in case studies belong to those clients and are presented with their knowledge.

Complaints about the Site or a consultation can be sent using the details on the Contact page. A complaint should include contact details and a description of the problem.
The Provider replies to complaints within 14 days of receipt.
Complaints concerning Services provided under a written agreement are handled as set out in that agreement.

The Provider makes reasonable efforts to keep the Site available and accurate but may carry out short technical breaks and does not warrant that the Site will always be error-free.
Content on the Site, including articles and guides about advertising, privacy or anti-spam rules, is general information and not legal, tax or financial advice.
Toward Users acting for business purposes, the Provider's liability in connection with the Site is limited to direct, actual loss and to the amount of fees received from that User, if any. This limitation does not apply to damage caused intentionally or where the law does not allow it.

The handling of personal information is described in the privacy policy, and the use of cookies in the cookie policy.

The Provider may amend these terms for valid reasons, such as changes in the law or in the scope of Services. Amendments do not affect rights acquired before they take effect. The current version is always published on this page.
Matters not covered by these terms are governed by the laws of Poland, unless a written agreement with the Client provides otherwise.
Nothing in these terms limits rights that a User has under mandatory provisions of the law applicable to them, including consumer protection laws of their province or territory.