Digital marketing
Yellowknife
Aurora visitors book from the other side of the world; mine contractors and government buyers check you out quietly online. I build aurora tour booking sites for both kinds of customer.
Free: a 30-minute call, an action plan and a price range in writing.
What drives business
in Yellowknife
Yellowknife is the capital of the Northwest Territories, on the north shore of Great Slave Lake. Its economy rests on government, mining and a growing tourism trade.
Aurora tourism
Visitors travel from across Canada and overseas to see the northern lights, mostly in the darker months. They compare operators online, often in their own language, long before arriving.
Mining and resource services
Diamond mines and exploration projects rely on suppliers, contractors and logistics firms. Their buyers want proof of capability, safety and reliability on a website before they call.
Government as a customer and employer
Territorial and federal offices shape demand for consulting, training, housing and professional services. A clear, credible site matters in procurement.
Seasonal roads and logistics
Winter roads, freight costs and long distances affect what can be delivered when. Retailers and suppliers need their sites and ads to reflect real timelines.
Your website
climbs the rankings
SEO is step-by-step work: content, technical fixes and links. Your website brings in traffic without paying for clicks.
- The phrases customers actually type
- Content for specific services
- Rankings checked every month
Services for
Yellowknife businesses
Each card links to a full page with prices.
Tour and travel
marketing
Booking pages and international campaigns for aurora and summer trips.
Booking bot
Answers guest questions across time zones while you sleep.
Industrial
companies
Websites and campaigns for suppliers to mines and resource projects.
Business website
Credible service pages for government and corporate buyers.
Staffing agencies
Recruiting workers willing to move north.
From first message
to a full season
-
01
Day 1
Zoom call
Thirty free minutes on Mountain time. You describe your guests or buyers, I ask where they come from.
-
02
Week 1
Written plan
Markets, channels, budget and deadlines, plus a clear price before any agreement.
-
03
Summer
Build for aurora season
Booking site, translations you supply, tracking and campaigns, ready before autumn bookings peak.
-
04
In season
Manage and report
Ads checked every two weeks, monthly reports on bookings by country.
Digital marketing in Yellowknife for three very different buyers
Digital marketing in Yellowknife means serving customers who have little in common. An aurora tour operator sells to visitors from other provinces and other continents who plan months ahead. A supplier to the mines sells to procurement teams who rarely click ads but always check your website. A local restaurant or trade serves a small community where word of mouth and Google reviews do most of the work. Each needs a different plan and budget.
I start by figuring out which of those you are, or which mix. Then I build only what will pay back.
Aurora tourism: book them before they board
Aurora visitors make decisions long before they land. They compare operators on Google, read reviews, look at photos and want to know exactly what is included, what to wear and what happens if the sky is cloudy. A website that answers those questions clearly, with simple online booking, does a lot of the selling.
On top of that, a typical setup includes:
- Google Ads aimed at the countries and provinces your guests come from;
- landing pages for key international markets, with copy from native speakers;
- a booking bot that answers questions while overseas guests are awake and you are not;
- email to past enquirers, with CASL-compliant consent.
B2B suppliers and contractors
For companies that serve mines, exploration projects and government, the website is a credibility check. Procurement teams want to see capabilities, equipment, safety practices, experience in northern conditions and a real contact person. A business website built for that reader often brings more than ads. Where people do search for your services, small targeted campaigns can add leads.
Recruiting is a separate challenge. Many northern businesses need workers willing to relocate, and that calls for a different funnel than customer sales.
Local services
For shops, restaurants and trades serving the city, I keep it lean: a complete Google listing, a clear site, a review routine and seasonal ads only where they pay off. A small market does not need a big retainer.
Prices and how I work
| Service | Price (CAD) |
|---|---|
| Landing page | from $1,300 |
| Business website | from $3,000 |
| Booking bot | $2,500 |
| Google Ads setup | $650 |
I work remotely, with calls on Mountain time and messages answered within one business day. Agreements are in writing, payments are staged and all accounts are in your name. Book a free consultation to talk it through.
Other northern
and prairie cities
Yellowknife
questions
How do I reach aurora visitors from overseas?
Through Google and Meta campaigns aimed at the countries your guests come from, a website that loads fast abroad and booking that shows prices in a clear way. Ads in another language need copy from a native speaker; I build the campaign, tracking and landing pages around it.
My clients are mines and government. Do I need marketing at all?
You need credibility more than ads. Buyers in procurement look you up before shortlisting. A clear website with capabilities, safety approach, team and contact details, plus an accurate Google listing, often matters more than any campaign. Ads can help with recruiting or specific services people search for.
Are there language requirements for my website?
The Northwest Territories recognizes several official languages, but private businesses generally choose their own website languages. Many tourism businesses add pages for their main international markets. If you work with government contracts, check the specific requirements in each tender.
Have you worked with northern businesses?
Not yet. My Canadian work so far is in Edmonton and Winnipeg, including a kitchen company in Edmonton where 200 keywords reached page one of Google in Canada. I would be glad to work with businesses in Yellowknife.
What does it cost?
A business website is from $3,000, a booking bot $2,500, Google Ads setup $650 and management from $750 a month. Ad spend is paid directly to the platforms. Everything is in Canadian dollars.
Who are your
customers up north?
Visitors, contractors, government or locals: tell me who buys from you. I reply within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?