Boreal Kitchens:
200 keywords on page one
Boreal Kitchens & Cabinetry builds custom kitchens and cabinetry in Edmonton. I built the website and set up ads, bots, a CRM and SEO around it. Today 200 keywords bring the site onto page one of Google in Canada, so homeowners find the company while they're still planning.
What the project
has delivered
Positions in Google change over time; this figure is from November 2026.
on page one of Google in Canada.
parts working together: website, ads, bots, CRM and SEO.
In short
Industry
Custom kitchens and cabinetry
Location
Edmonton, Alberta, Canada
Scope
Website, Google and Meta ads, bots, CRM, SEO
Website
What I built
and set up
Business website
A site in English with a page for each kitchen and cabinetry service, written around what people in Canada type into Google.
SEO
Service and location pages, technical setup and content that now holds 200 keywords on page one of Google in Canada.
Google and Meta ads
Paid campaigns aimed at homeowners actively planning a kitchen, running alongside organic traffic.
CRM
Every enquiry lands in one pipeline, so no quote request gets lost between calls and messages.
Bots
Automated replies that answer first questions and collect details while the team is busy in the workshop.
Inside the Boreal Kitchens website: service pages built to answer what Edmonton homeowners search for
The task
Custom kitchens are a large, considered purchase. Homeowners in Edmonton research for weeks, compare cabinetry makers and look at a lot of photos before they call anyone. Boreal Kitchens & Cabinetry needed to be visible during that research phase and to make it easy to get in touch once a homeowner was ready.
The solution
I built a website with a separate page for each service, so Google could match the site to specific searches rather than one generic “kitchens” query. On top of that came SEO, Google and Meta ads for people already planning a renovation, bots that answer first questions, and a CRM that keeps every enquiry in one place with its status.
The result so far
200 keywords now rank on page one of Google in Canada. Search positions change over time, so I track them regularly rather than treating this as a finished job.
What's next
The work continues with SEO and ads. If you run a cabinetry, millwork or renovation business, see how I approach marketing for kitchen and cabinetry makers or what a business website with me costs.
What this
project included
Let's get you found
while customers plan
Tell me what you build and where. On a free 30-minute call I'll show you what your customers search for and where you stand today.