Addresses in three places
Some in the booking app, some in a spreadsheet, some in your phone. Nobody can send anything because nobody knows who agreed to receive it.
List
Email · SMS · automation · CASL
Email marketing
Email marketing
services
Email marketing services for owners who already have customers and want them to come back. I set up the list, the consent forms and the emails that go out for bakeries and cafés, so repeat sales stop depending on your memory.
Free: a 30-minute call, an action plan and a price range in writing.
Sound familiar?Three reasons your list
Three reasons your list
isn't making money
Most small businesses I talk to have a few hundred or a few thousand addresses sitting somewhere. Very few use them on a schedule.
One email a year
A Boxing Day blast, then silence. Customers forget you, and the next email lands in spam because the list has gone cold.
HabitUnsure about CASL
Canada's anti-spam law scares owners into sending nothing at all, which is safe but also earns nothing.
Law
How it works
An email series
An email series
that works for you
After signing up, customers get the next messages at the right moment, and you see what they opened and clicked.
- Welcome and tips
- An offer on the right day
- Reminder about the next appointment
Who does the work12+ years of marketing,
12+ years of marketing,
one person on your account
Email is part of the same system as your website, ads and CRM. I build and connect them myself.
Experience[01]
12+
years in marketing for service businesses, shops and course creators.
Clients[02]
100+
businesses served, in Canada, Poland and one in Vietnam.
CRM[03]
20+
CRM implementations, which is where a clean email list usually starts.
Return rate[04]
70%
of clients come back for the next project.
ServicesPick the part
Pick the part
you need first
A store with a busy checkout usually starts with automation. A clinic or salon often starts with reminders and a monthly newsletter.
How it goesFrom a messy list
From a messy list
to steady sends in 5 steps
Timeline
A basic setup with a welcome flow and one newsletter template usually fits in two to three weeks, depending on how quickly I get access and content.
Audit the listWhere your contacts live, how they were collected and which of them you can legally email today under CASL.
Choose the platformKlaviyo, Mailchimp, Brevo or another tool, picked for your size and set up in your name.
Fix the sign-up pathForms on the site, at checkout and at the counter, with a consent checkbox that is never pre-ticked.
Build flows and templatesWelcome, follow-up and win-back emails first, then a template for regular newsletters.
Send, read, adjustA sending calendar, a monthly report in plain words and changes based on what people actually click.
PriceWhat email marketing
What email marketing
costs with me
Email and SMS work is quoted individually after a short call, because a list of 300 and a store with 30,000 subscribers are different jobs. All amounts are in Canadian dollars.
■ Email setup and campaigns[01]
Quote after a call
Fixed price in writing before any work starts.
- List audit and CASL check
- Platform setup in your name
- Welcome and follow-up flows
- Newsletter template
Consultation[02]
$70 CAD/h
For owners who want to run email themselves with a second pair of eyes.
- Review of your list and flows
- Answers on CASL and consent
- Recording on request
First call[03]
Free 30 min
We look at what you have and whether email is worth starting now.
- No obligation
- Zoom at your time zone
The email platform's own subscription is paid by you directly, so the account and the list always stay yours.
Options
Me, an email agency
Me, an email agency
or doing it yourself?
| With me | Typical agency | Do it yourself | |
|---|---|---|---|
| Who writes and builds | Me, personally | Often a junior copywriter | You, after closing |
| Connected to ads and CRM | Yes, I set those up too | Sometimes, by another team | Rarely |
| Whose account | Yours | Sometimes the agency's | Yours |
| CASL consent records | Set up from day one | Varies | Often missing |
| Minimum term | None, one month's notice | Often 6 to 12 months | None |
What email marketing services actually include
Email marketing services are less about pretty newsletters and more about plumbing. Someone has to collect addresses legally, store them in one place, split them into useful groups and send the right message at the right moment. When that plumbing works, a newsletter is the easy part. When it doesn't, even the best-written email goes to people who never agreed to receive it, or to nobody at all.
I handle all of it myself: the platform, the forms, the consent records, the automated flows, the templates and the copy. Because I also build websites and CRM systems, the email list isn't an island. A booking, a quote request or an online order can trigger the right email without anyone copying addresses by hand.
Why email still pays for small businesses
Ads rent attention. Email uses attention you've already earned. A customer who bought a cake for a birthday, booked a massage or had a furnace serviced is far more likely to buy again than a stranger scrolling Instagram. A short, useful email at the right time costs almost nothing per send.
That said, I'm not going to promise a magic return. Email works best for businesses with repeat purchases or long decisions: restaurants, salons, clinics, shops, schools, home services with seasonal maintenance. If you sell one kitchen per customer per decade, email helps more with referrals and reviews than with direct sales, and I'll say so.
CASL in plain words
Canada's Anti-Spam Legislation applies to commercial emails and texts. Three things matter for a small business:
- Consent. Express consent (someone ticked an unticked box or typed their address to subscribe) or implied consent (an existing customer relationship, usually limited in time).
- Identification. Every message names your business and includes a mailing address and a way to contact you.
- Unsubscribe. A working link in every email, and requests handled promptly; the law allows up to 10 business days, good platforms do it instantly.
Penalties can be large, so the burden of proof sits with the sender. That's why I keep a record of when and how each person agreed, right inside the platform. There's a longer explainer in my article on CASL for email marketing.
Where to start
For most businesses I suggest this order:
- Clean up the list and the sign-up form. No point sending until you know who can legally receive what.
- Email automation. A welcome series and a follow-up after purchase run every day without you.
- Newsletters. One or two a month, with news, seasonal offers and useful tips.
- SMS for reminders and short, time-sensitive notes, if your customers prefer texts.
If you're not sure which platform to use, the comparison on my page about email platforms like Klaviyo and Mailchimp helps narrow it down.
Common mistakes I see
Buying a list. It breaks CASL, wrecks your sender reputation and rarely sells anything. Sending only discounts, which trains customers to wait for the next one. Designing emails as one big image, which often ends up in the promotions tab or gets clipped on phones. Forgetting that customers in Quebec are generally owed French, which has to come from someone on your side. And measuring success by opens alone, when the number that matters is bookings and orders.
Another quiet problem is the technical setup behind the sender. Gmail and Yahoo now expect bulk senders to authenticate their domain with SPF, DKIM and DMARC and to offer one-click unsubscribe. Without that, even a perfectly legal email may never reach the inbox. I set up those records on your domain before the first send, so deliverability doesn't depend on luck.
Working together
We start with a free 30-minute call on Zoom, at a time that suits your time zone. I look at your list, your site and your sales, then send a written quote with the scope and deadlines. Everything is set up in accounts registered to you. If you want email to feed a proper sales pipeline later, the CRM brief is the next step; if you're still weighing what to spend on, my article on email marketing cost lays out the usual budget lines.
FAQ
Email marketing
Email marketing
questions
How big does my list need to be before email is worth it?
Smaller than most owners think. A café or a clinic with 300 real customers who agreed to hear from you can fill a few extra tables or appointment slots each month. What matters more is that the list is clean, consented and sent to regularly. I tell you honestly on the first call if your list is too thin to bother yet.
Can I email people who bought from me before?
Usually yes, for a while. CASL allows implied consent from an existing business relationship, generally for two years after a purchase and six months after an enquiry. After that you need express consent. I tag every contact with its consent type and date, so the platform stops emailing people whose implied consent has run out.
Do you write the emails too?
Yes. I write the copy, build the template and schedule the sends. You approve each email before it goes out, at least for the first few months. Some owners later prefer to write the newsletter themselves and leave me the flows, segments and reporting, which is fine too.
Which email platform will you use?
The one that fits your business. Klaviyo is often the best choice for online stores, Mailchimp or Brevo for service businesses with simpler needs. If you already pay for a tool that works, I keep it. The account is always registered in your name and you pay the platform directly.
What if some of my customers are in Quebec?
Then your emails to them should be available in French. Quebec's Charter of the French Language covers commercial communication, and Bill 96 made the rules stricter. My email work is in English, so French versions would come from your own team or translator; on the call we can look at how to handle that part of your list.
How do I know if it's working?
Each month you get a short report: how many people received, opened and clicked, what was sold or booked from email, and how the list grew or shrank. Revenue is measured in the store or CRM where possible, not guessed from opens, which are less reliable since Apple's privacy changes.
Free 30-minute call
Let's see what your
Let's see what your
customer list could earn
Tell me roughly how many contacts you have, where they are stored and what you sell. I'll reply within one business day with a plan for the first month.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
Email and SMSStep 1 of 9
Do you have a customer contact list?