Digital marketing Ottawa
Digital marketing for Ottawa businesses, from Kanata to Orléans. I plan, build and run it myself in English, and you see the cost of every lead.
Free: a 30-minute call, an action plan and a price range in writing.
Four things that shape
marketing in the capital
Two provinces, one market
Many Ottawa businesses serve Gatineau too. Customers in Quebec expect French, and Quebec's language and privacy rules apply when you market to them. My work is in English, so any French materials would come from your own team or translator.
Government paycheques
The federal public service is the largest employer, which tends to make demand steadier than in cities tied to one private industry. Professional services, home services and family businesses benefit from that stability.
Kanata and Barrhaven are not downtown
Suburban Ottawa searches differently: more "near me", more family services, more weekend traffic. A campaign set to the whole city mixes very different audiences.
A real winter
Snow removal, furnace repair and indoor activities spike from November to March, while patios, landscaping and the tourism around Parliament Hill peak in summer. Budgets should move with that.
Reviews that
win the next customers
Before calling, customers read reviews. I help you collect them and reply in a way that builds trust.
- Review request after the visit
- A reply to every review
- Reviews visible on Maps and in AI
What I can run
for your Ottawa business
Four services have Ottawa-specific pages with local details and prices.
Web design
Ottawa
English-language websites on code you own, built for the services you sell.
Google Ads
Ottawa
English-language campaigns, targeted to the areas you serve.
SEO
Ottawa
Local rankings for Orléans, Nepean or the Glebe, plus your Google profile.
Facebook ads
Ottawa
Lead forms and messages for families, homeowners and new arrivals.
Audit and strategy
Before spending, a written plan of channels, budget and order.
Working with me
from Ottawa
-
01
First
A free 30-minute call
On Zoom, Eastern time. I'll ask which services sell best and how far your customers travel.
-
02
Within a week
A plan in writing
Channels, budget, prices and deadlines. You sign only once it makes sense.
-
03
Launch
Site, tracking, ads
Tracking goes in before the first dollar is spent, so the reports mean something.
-
04
Ongoing
Fortnightly reviews
Ads every two weeks, SEO and site monthly. You can cancel management with a month's notice.
Digital marketing in Ottawa: start with the language question
Ottawa is officially an English-speaking city with a large francophone population, and it sits across the river from Gatineau, which is in Quebec. For many businesses that raises a question before any other: do we need French? I want to be clear up front: my work is in English. I build English-language websites and run English-language campaigns, and I do not write or manage French versions. If French matters for your customers, that side would come from your own team or translator.
If you advertise to Quebec residents, it's worth knowing that Quebec's Charter of the French Language and Law 25 on privacy set stricter expectations for language and cookie consent than Ontario does.
Who usually hires me in Ottawa
- Home services that cover both Ottawa and Gatineau and need calls from both.
- Clinics and therapists in the suburbs who want to rank for their neighbourhood, not the whole city.
- Consultants and small firms selling to other businesses, where a clean business website and a CRM matter more than ads.
A sensible order of work
For a new or quiet business, I usually start with Google Ads in Ottawa: setup $650, management from $750/month, and a recommended ad budget of about $1,000 a month paid directly to Google. That brings enquiries within weeks and shows which services actually sell. Then I add Ottawa SEO so the free traffic grows while the paid traffic pays the bills.
If enquiries arrive by phone, email, Facebook and WhatsApp, they also get lost. A ready-made CRM setup for $3,400 puts them in one pipeline with reminders, so nobody waits three days for a quote.
Seasons and budgets in the capital
Ottawa's year has a clear shape. Winter brings demand for snow clearing, heating, indoor fitness and anything that helps people survive February. Summer and the weeks around Canada Day bring visitors downtown and keep patios, tour operators and landscapers busy. I plan the budget month by month rather than spreading it evenly, so the money goes in when your customers are actually looking, and drops when they aren't.
About distance
I don't live in Ottawa and I don't have an office there. I work remotely with businesses across Canada, which in practice means Zoom calls in your time zone, WhatsApp for quick questions, and a reply within one business day. You talk to the person doing the work, every time.
Cities near Ottawa
What Ottawa businesses
ask before starting
Do I need a French website in Ottawa?
In Ontario it is not required. My work is in English, so I build and run English-language marketing. If a large share of your customers want French, that version would come from your own team or translator, and I'll say honestly on the call whether my English-only work is a good fit for you.
Can you write the French copy?
No. I work in English and do not write, translate, build or coordinate French versions. If you need French, that comes from your own team or translator, outside my work.
How fast will Google Ads bring enquiries?
Search ads usually start showing within days of launch, so the first calls often come in the first week or two. The first month is also for learning: which keywords bring real customers and which ones only bring clicks.
What if I'm not happy after a few months?
You cancel with one month's notice. There's no minimum term, and the ad accounts, website code and domain are registered in your name, so you keep everything and can hand it to someone else.
Describe your Ottawa
business in two lines
Tell me what you sell and which side of the river your customers live on. I'll reply within one business day and suggest a free 30-minute call.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?