Marketing training
for teams
Marketing training for teams who handle ads, the website or customer enquiries day to day. I teach on your own accounts, so what your staff learn on Tuesday they can use on Wednesday.
Pick what
your team needs
Campaign structure, keywords, search terms, budgets and reading the reports.
Audiences, lead forms, creative testing and what the pixel does.
Keeping the profile up to date, asking for reviews and replying to them well.
Where to find enquiries and sales, and how to build a simple monthly view.
Working the pipeline, reminders and response times so no lead goes cold.
CASL consent for emails and texts, and what privacy rules mean for forms and tracking.
From your goals
to a session plan
Why train on your own accounts
Generic courses teach the menus. Your team needs to know what to do with your campaigns, your Google Business Profile and your CRM. Training on live accounts means every example is relevant, and mistakes we find along the way get fixed during the session.
Typical situations
- A business brings ads in-house after working with an agency and needs staff to take over Google Ads management.
- The front desk answers enquiries but has never used a CRM, so leads slip through.
- A marketing coordinator handles everything and needs a structured way to report results to the owner.
What your team takes away
Short notes for each topic, a checklist for the tasks they'll repeat weekly, and a clear idea of which numbers to send the owner each month. If, after the training, you'd still rather hand a channel to me, the pricing page shows what that costs. For a single person, marketing mentoring is usually the better format.
Questions about
team training
How much does team training cost?
Training is quoted individually after a free 30-minute call. The price depends on the number of topics, sessions and people. You get a fixed quote in writing before anything is scheduled, and prices are in Canadian dollars.
Do you train on-site?
No. I work remotely with businesses across Canada, so training happens on Zoom at a time that suits your team's time zone. It also means people can follow along on their own screens and accounts, which tends to stick better than slides in a meeting room.
What size of team is it for?
Usually two to ten people. For one person, mentoring is a better fit. For larger groups, I split the sessions by role, so the people running ads don't sit through the CRM part and the sales staff don't sit through bidding.
Ask about
team training
Tell me how many people, what they handle and which topics matter most. I'll reply within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?