Google Ads
management

What Google Ads management actually involves

Setting up a campaign is a few days of work. Keeping it profitable is ongoing. Search behaviour shifts, competitors change bids, Google rolls out new features and automatically suggests changes that aren't always in your interest. Google Ads management is the routine that catches all of this before it eats your budget.

Most of the value comes from unglamorous tasks. Reading the search terms report every week and adding negatives. Spotting that one service brings leads at $40 and another at $200, and moving money accordingly. Noticing that calls after 5 p.m. never turn into jobs because nobody answers. Writing new ads when the old ones get tired. None of it is complicated, but it needs doing consistently.

How I work with clients

You work with me directly. I build and manage the campaigns myself, and you can message me on WhatsApp, Telegram or email whenever something changes: a new service, a full schedule, a slow week. I reply within one business day. Calls happen on Zoom at a time that suits your time zone, whether you're in Vancouver or St. John's.

Every two weeks you get a short report: what was spent, how many leads came in, cost per lead, what I changed and what I'm testing next. Once a month there's a summary with the bigger picture. If you'd like a dashboard you can check any time, I can build one in Looker Studio.

What I need from you

Management works best when the feedback loop is short. I'll ask you a few things regularly:

• Which leads turned into customers, and which were a waste of time.
• When you're fully booked, so I can lower spend, or when you have capacity, so I can raise it.
• Changes to services, prices, hours or areas.
• Approval for new ad copy and landing page ideas.

If you use a CRM, connecting it to Google Ads lets me see which leads became paying jobs. That's the single biggest improvement many accounts can make. I can set up a CRM if you don't have one.

Example: a cleaning company over a year

Think of a residential and office cleaning company. In spring, move-out and deep-cleaning searches rise, so budget shifts there. In summer, residential demand often softens while some offices schedule bigger cleans. Before the holidays, the focus can move to post-renovation and event cleaning. Each change is small, but over a year they add up to a noticeably lower cost per contract compared with a campaign left on autopilot. The Magik Cleaning case shows how ads, a CRM and bots work together for a cleaning business.

How I price management

Management starts from $750 a month in Canadian dollars. It's a fixed fee based on the work involved, not a percentage of your ad spend. Google and Meta together cost $1,200 a month. There's no minimum term: you can cancel with one month's notice, and the account always stays in your name. Your ad budget is separate and paid directly to Google; I usually recommend starting at about $1,000 a month.

Signs your current management isn't working

If you can't say what a lead from Google costs you, if reports are a PDF full of impressions and click-through rates, or if your questions go through an account manager who has to “check with the team”, it may be time for a change. Starting with an audit is a low-risk way to see what's happening before deciding anything. To compare campaign types and how they fit together, see the main Google Ads services page.