Outsourced marketing
for small business
Outsourced marketing for small business without hiring a full-time employee or paying an agency's overhead. I plan and run your channels, report every month and talk to you directly, on WhatsApp, Telegram, Zoom or email.
Free: a 30-minute call, an action plan and a price range in writing.
Hire, agency
or outsource
to me
Three common ways to get marketing done. Each has its place; here's how they usually differ for a small business.
| Full-time hire | Typical agency | Outsourced to me | |
|---|---|---|---|
| Who does the work | One person, often a generalist | A team, often juniors on execution | Me, with 12+ years of experience |
| Who you talk to | Your employee | An account manager | The person doing the work |
| Fixed costs | Salary, benefits, software, training | Retainer, often with a long contract | From $750/month per channel |
| Commitment | Employment contract | Often 6 to 12 months | No minimum term, one month's notice |
| Accounts and data | Yours | Sometimes held by the agency | Always in your name |
Channels I run
myself
You choose one channel or several. Each runs to the same monthly rhythm: plan, work, report, adjust.
Search, Maps and remarketing. Report every two weeks.
Facebook and Instagram campaigns, creatives tested each month.
Google Business Profile, service pages, reviews strategy, local citations.
Newsletters and automations with consent under CASL.
New landing pages and offers on the site I built or rebuilt for you.
Tracking that stays accurate, leads that get followed up.
Pay per channel,
leave anytime
Final prices in Canadian dollars. Ad budget is paid by you directly to Google or Meta.
I run one channel of your marketing, such as Google Ads or SEO.
- Monthly plan and report
- Direct contact with me
- No minimum term
Both ad platforms managed together, after a $1,200 setup.
- Shared budget logic
- Ad reports every 2 weeks
Several channels, website and CRM. Quoted individually.
- Strategy included
- One person responsible
Outsourced marketing: what it is and who it suits
Outsourced marketing for a small business means handing your marketing to an outside specialist instead of hiring an employee or signing up with a large agency. Some people call it a fractional marketer. In my case, it means one experienced person who plans, runs and reports on your channels, and who you can reach directly.
It suits businesses that have outgrown doing marketing themselves in the evenings, but aren't ready for a full-time marketing salary. Typically that's a company with a few employees to a few dozen, a clear service and a budget for ads, and an owner who wants results without managing a marketing department.
How the monthly work runs
Each month follows the same rhythm:
- Plan. At the start of the month, a short list of what I'll do: campaigns to adjust, pages to add, tests to run.
- Work. I carry it out myself: Google Ads, Meta ads, SEO, email, website updates, tracking.
- Report. A monthly report on enquiries, cost per enquiry and what changed; ad reports come every two weeks.
- Adjust. Based on the numbers, budget moves to what works and the plan for the next month is set.
You're involved where it matters: approving new copy, giving access, telling me about a new service or a busy season coming up. Everything else I handle.
What it costs, honestly
One channel starts from $750 CAD a month. That could be Google Ads management, SEO and Google Maps, or Meta ads (from $700 a month on their own). Google and Meta together cost $1,200 a month after a $1,200 setup. Full outsourcing, covering several channels plus the website and CRM, is quoted individually after a short call, because the scope varies a lot from one business to another.
Compared with a full-time hire, there's no salary, benefits, software licences or training budget. Compared with a typical agency, you skip the account manager layer and the long contract. You can read a broader comparison in my article on agencies vs freelancers.
Starting with a plan
Outsourcing works best when there's a clear target. If you don't have a marketing strategy yet, I usually start with the audit and strategy for $2,400. It sets the customer, the channels, the budget and the KPIs, so the monthly work has a direction from day one and the reports have something to measure against. If you already have a plan, from me or from someone else, we can start straight away.
Fears I hear, and the answers
- "What if it doesn't work and I'm stuck?" There's no minimum term. Cancel with one month's notice.
- "What if you disappear with my accounts?" All ad accounts, the domain and the website code are registered in your name from the start.
- "Will I be passed to a junior?" No. I do the work myself. A few specialist services are delivered with trusted partners, but the contract and communication stay with me.
- "How do I know what you did?" Monthly reports, ad reports every two weeks, and access to every account at any time.
Time zones and language
I work remotely with businesses across Canada, from British Columbia to Newfoundland, and set calls at times that suit your time zone. I speak English, Polish, Russian and Ukrainian, which helps immigrant-owned businesses where the owner prefers to discuss strategy in their first language while the campaigns themselves run in English for their customers.
Ready to talk it through? Start with a free consultation or see how I work step by step.
Before you
outsource
Outsourced marketing
questions
How much does outsourced marketing cost?
From $750 CAD a month for one channel, such as Google Ads management or SEO. Google and Meta ads together are $1,200 a month after a $1,200 setup. Full outsourcing of several channels, the website and CRM is quoted individually after a short call. Ad budgets are paid by you directly to the platforms.
Is there a minimum contract?
No. Management contracts have no minimum term; you can cancel with one month's notice. Everything I set up, from ad accounts to the domain and website code, is registered in your name, so leaving doesn't mean starting over.
How do we communicate?
Directly, with me. WhatsApp, Telegram, Zoom or email, whichever suits you. I reply within one business day. There's a monthly report on results, ad reports every two weeks, and a call whenever a decision needs your input. No account managers in between.
What if I need something you don't do yourself?
TikTok and LinkedIn ads, social media management, branding and chatbots I deliver with trusted partners. The contract, deadlines and communication stay with me, so you still have one person responsible. For anything outside my field, I'll say so plainly rather than stretch.
Can you work with my team?
Yes. Often the owner or an office manager handles social posts and customer replies, while I run the ads, SEO and tracking. I can also train your team so they handle more in-house over time; that's billed as consultation hours at $70 each.
You don't live in Canada. Is that a problem?
I work remotely with businesses across Canada and schedule calls at a time that suits your time zone. The work itself, from ad accounts to analytics and websites, happens online anyway. What matters is understanding your local market, which I research for each client, and answering quickly when you need me.
Hand over
the marketing,
keep the control
Tell me which channels you'd like to hand over. I'll reply within one business day with a plan and a price, or we can start with a free 30-minute call.