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Consultations · regular sessions

Marketing
mentoring

Marketing mentoring is for people who want to run their own marketing, with an experienced person checking their work. I meet you regularly, look at your real campaigns and numbers, and you learn to make the decisions yourself.

Tom Goldman mentoring a small business owner, reviewing ad results together on a laptop
Who it's for

Three people
it helps most

The owner who does it all

You run ads in the evenings and want to stop guessing. Mentoring gives you a routine and someone to ask.

The new in-house marketer

Your business hired someone junior. I help them learn faster on your accounts, not on theory.

The team taking marketing back

You're leaving an agency and need a steady hand during the first months on your own.

How sessions run

A rhythm
that builds skill

01

Starting point

I review your accounts and set goals with you for the next months

02

Homework

You make the changes; I explain why and what to watch

03

Review

Each session starts with the results of the last changes

04

Hand-off

Sessions get less frequent as you need me less

Mentoring versus hiring someone to do it

Hiring an expert gets the work done. Mentoring gets the skill into your business. If you plan to keep marketing in-house for years, or your budget doesn't yet justify full outsourced marketing, learning to run the main channels yourself often pays off.

Topics I usually cover

  • Reading Google Ads and Meta reports: which numbers to trust, which to ignore.
  • Search terms, negative keywords and budgets in Google Ads.
  • Testing ad creative and audiences on Facebook and Instagram.
  • Measuring enquiries properly in GA4 and the CRM.
  • Planning the next quarter: what to test, what to stop.

A note on languages

Sessions can run in English, Polish, Russian or Ukrainian. For many owners who built a business after moving to Canada, learning in their first language is simply faster, while the campaigns themselves run in English for their customers. If a group would learn better together, look at training for teams.

FAQ

Questions about
mentoring

How much does marketing mentoring cost?

It's quoted individually after a free 30-minute call, because it depends on how often we meet and how many accounts we cover. For reference, a single one-on-one consultation is $70 an hour in Canadian dollars.

How often do we meet?

Most people start with a session every week or two, while there's a lot to learn, then move to monthly check-ins. You set the rhythm with me at the start and adjust it as you go. You're never locked into a long schedule.

Can I message you between sessions?

Yes, for short questions on WhatsApp, Telegram or email. I reply within one business day. Bigger topics wait for the next session, where we can look at the screens together.

Book

Ask about
mentoring

Tell me who would be mentored, which channels you run and what you'd like to learn first. I'll reply within one business day.

  • 9 short steps
  • No obligation
  • I reply personally
What happens after you send it
  1. I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
  2. A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
  3. A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
MarketingStep 1 of 9

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