Digital marketing
Laval
Laval businesses often lose clicks to Montreal companies with bigger budgets. I set up local Google Ads aimed at the people who will actually drive to you or let you into their home.
Free: a 30-minute call, an action plan and a price range in writing.
Four things that shape
marketing in Laval
Laval is its own city on Île Jésus, but for Google it sits inside a huge Montreal market. That cuts both ways.
Competition from across the bridge
Montreal firms bid on the same keywords and often show up in Laval searches. Narrow targeting and a strong local profile help a Laval business stay visible without matching their budgets.
Families and homeowners
Renovation, landscaping, cleaning, tutoring, daycares and clinics serve a lot of families. They compare three or four providers on a phone, so price ranges and reviews matter.
A mixed French and English customer base
Many households switch between French and English. Your site has to work fully in French; my part is the English-language side, and the French comes from your own team.
Lots of personal data in forms
Quote requests often include addresses, photos and phone numbers. Under Law 25 that data needs a clear purpose, limited access and a sensible retention period.
Your website
climbs the rankings
SEO is step-by-step work: content, technical fixes and links. Your website brings in traffic without paying for clicks.
- The phrases customers actually type
- Content for specific services
- Rankings checked every month
Where Laval businesses
usually start
Every link opens the full service page with prices.
Local Google Ads
and LSA
Campaigns by postal area plus Local Services Ads where Google offers them for your category.
Google Business
Profile
Categories, photos and a review routine for your profile.
Landing page
One offer, one page, a quote form that works on a phone.
CRM setup
HubSpot, Pipedrive or Zoho, configured so no quote request gets lost.
Marketing for
trades
Plumbers, electricians and HVAC: calls, not just clicks.
Marketing for
cleaning companies
Recurring contracts from homes and offices.
What working with me
looks like
-
01
Day 1
Short call
We talk about your service area, average job value and how leads reach you now.
-
02
Days 2–7
Audit
I look at your site, Google listing and any ad account, then send a plan with costs.
-
03
Weeks 2–4
Setup
Pages, tracking, CRM and campaigns. You approve the English texts before launch; the French texts come from your own team.
-
04
Ongoing
Management
Ads reviewed every two weeks, a monthly report and a direct line to me on WhatsApp or Telegram.
Digital marketing in Laval when Montreal is next door
Digital marketing in Laval has a specific problem: Google treats the whole metro as one big market, so a Laval renovation company or clinic competes with Montreal firms that bid more. The way out is rarely a bigger budget. It is narrower targeting, a Google Business Profile that wins nearby searches, and a page that answers price and availability questions before the visitor goes back to the results.
I usually start Laval clients with a simple setup: one strong landing page per service, local Google Ads aimed at Laval and the North Shore communities you actually reach, and call tracking that tells you which campaign made the phone ring.
Leads, CRM and Law 25
Laval businesses that do quotes collect a lot of personal details: addresses, photos of a kitchen, a child's age for a daycare spot. Law 25 asks you to know why you collect each piece, who can see it and how long you keep it. A CRM makes that easier than a shared inbox:
- every lead arrives in one place with its source;
- only the people who need access get it;
- old records can be archived or deleted on a schedule;
- follow-up reminders stop quotes from going cold.
A ready-made CRM setup with HubSpot, Pipedrive or Zoho costs $3,400. If your process is unusual, a custom CRM is $7,100 and is built around how your team actually works.
Language rules and your Google profile
The French side of your marketing is not optional for a Quebec business. Your site, ads and Google listing should be fully usable in French. I work in English and do not prepare French versions, so the French side comes from your own team or translator. Replying to reviews in the language the client wrote in is a small habit that helps both trust and local rankings.
What it costs and how to start
| Item | Price (CAD) |
|---|---|
| Landing page | from $1,300 |
| Google Ads setup | $650 |
| Google Ads management | from $750/month |
| CRM setup | $3,400 |
There is no minimum term on management, payment for projects goes in stages, and the ad account is registered to your business. I work remotely and do not visit offices, but calls on Zoom fit Eastern time easily. If you are unsure where to begin, the free consultation is 30 minutes and has no strings attached. You can also see how other Quebec cities compare on the Montreal page.
Cities near Laval
Laval owners
often ask
Should I target all of Greater Montreal or just Laval?
Usually start with Laval and the areas you really serve, such as parts of the North Shore. A broad metro target spends faster and brings calls from people who will not pay your travel. Once the cost per lead is clear, I widen the area step by step and compare.
How do you handle client data in the CRM under Law 25?
I collect only the fields you need, keep access limited to the people who handle leads, and set up a way to delete old records. Your privacy policy explains what you collect and why. For a ready-made CRM, I check where the provider stores data and note it for you.
Can I send promotions to past clients by email or SMS?
Only with consent that meets CASL, the federal anti-spam law, plus clear sender details and an unsubscribe link. I add the consent checkbox to your forms so the list grows legally from day one.
Do you write the French text?
No. I work in English and do not write, translate or coordinate French copy. The French version, which must be at least as complete as the English one, comes from your own team or translator, outside my work.
What does a typical Laval start cost?
A landing page from $1,300 plus Google Ads setup at $650, then management from $750 a month. Add about $1,000 a month in ad spend paid to Google. For lead-heavy businesses, the CRM setup at $3,400 often pays back by stopping lost quotes.
Send me your
Laval service area
List the neighbourhoods and towns you serve and what a typical job is worth. I reply within one business day with a first idea.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?