Digital marketing in Charlottetown
On the Island, summer can make the year. I help Charlottetown businesses fill the busy months and keep locals coming back in winter.
Free: a 30-minute call, an action plan and a price range in writing.
What I keep in mind
on the Island
The smallest provincial capital in Canada, the birthplace of Confederation, and the hub of an Island known for tourism, food and farming.
A short, intense season
Visitors arrive by the Confederation Bridge, ferry, plane and cruise ship. Restaurants, inns and tours need to be booked before people even cross over.
A small, connected community
Many customers know the owner. Reviews and reputation travel fast, so honest replies and real photos matter more than clever ads.
Food and farming
Potatoes, seafood and local producers are part of the Island's identity. Producers selling direct or online need a website that tells their story and takes orders.
Your website
climbs the rankings
SEO is step-by-step work: content, technical fixes and links. Your website brings in traffic without paying for clicks.
- The phrases customers actually type
- Content for specific services
- Rankings checked every month
Services for
Island businesses
These link to the main service pages, with prices in Canadian dollars.
Landing page
One page for your main offer or seasonal package, ready from 10 days.
Local SEO
Be the place visitors find when they search nearby.
Instagram ads
Reach people planning a PEI trip before they arrive.
Email marketing
Bring last year's guests back with a well-timed newsletter.
Online store
Sell Island products to customers across Canada.
Working with me
from far away
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01
Message
Tell me the basics
What you sell, where your customers are around Charlottetown, and what you have tried. Short is fine.
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02
Stage 2
Call and audit
A free half-hour on Zoom, then a paid audit and strategy if you want a full plan. Calls are scheduled for Atlantic Time.
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03
Plan
Audit, then agreement
A written plan with scope and dates, a signed agreement and a deposit. No surprises later.
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04
Launch
Then steady management
Ads go live, the site goes up, the CRM starts collecting leads. You get numbers on a fixed schedule and can cancel management with a month's notice.
Digital marketing in Charlottetown follows the season
Charlottetown is small, busy in summer and quiet in winter. For many Island businesses a few months decide the year. Good digital marketing in Charlottetown is therefore about timing: being visible when visitors plan their trip, being easy to find on the map when they arrive, and staying in touch with locals when the tourists have gone home.
I work remotely with businesses across Canada and do not have an office on the Island. We meet on Zoom at a time that suits Atlantic Time, and you reach me directly on WhatsApp, Telegram or email.
A year planned backwards from summer
- Winter: website updates, new photos, prices and booking. A landing page for a seasonal package can go live from 10 days.
- Spring: search ads and Instagram ads for people planning a PEI trip, plus an email to last year's guests.
- Summer: Google Maps at full strength, with fresh photos and replies to every review. Ads aimed at visitors already on the Island.
- Fall: ask happy customers for reviews, collect emails and plan next year.
Locals matter too
The year-round customer base is small, so every regular counts. A newsletter, a loyalty offer or a winter event promoted on Facebook can keep tables and appointment books fuller in the quiet months. Email needs consent under CASL, a clear sender and an unsubscribe link; I set that up properly. See newsletters.
Island producers selling online
Food producers, makers and shops can sell well beyond PEI with a good online store, starting at $4,800. The story of where a product comes from sells it as much as the photo does. I write the pages, connect payments and shipping, and set up analytics so you see which channel brings orders. My notes on marketing for online stores go further.
Honest about scale
Charlottetown is a small market, and I will not promise numbers that it cannot deliver. Clicks are often cheaper than in big cities, and competition can be lighter, but search volumes are limited. We set realistic goals on the first call and measure them every month.
Prices and terms
A landing page starts at $1,300 and a business website at $3,000. Local SEO is from $1,000 a month, Meta ads management from $700 a month plus ad budget paid directly to Meta. Payments are staged, all accounts are in your name, and management has no minimum term.
Nearby
I am also happy to work with businesses in Summerside, Stratford and Cornwall, and across the bridge in Moncton.
Nearby
cities
Charlottetown
questions
When should I start marketing for the summer season?
In winter. Many visitors book accommodation and plan activities months ahead, so your website, booking and offers should be ready by early spring, with ads and email following. In summer the focus moves to Google Maps and ads for people already on the Island.
How do I keep business going in winter?
Focus on locals: a newsletter to past customers, a winter offer or event promoted on Facebook to Island residents, and a Google listing that shows your off-season hours accurately. It will not replace summer, but it keeps cash flowing and regulars loyal.
Can I sell Island products across Canada online?
Yes. An online store starts at $4,800 and includes product pages, payments and shipping set up for your products. Then campaigns on Google and Meta bring buyers from other provinces. I will also check whether your margins can carry the shipping cost before you invest.
Is $1,000 a month in ads too much for a small Island business?
It depends on your season and margins. For a restaurant or inn, focused spending in spring and summer can pay back well. For others, a complete Google listing and a good website may be enough at first. I will tell you plainly which applies to you.
Make your Island
season count
Tell me what you do and when your busy months are. I reply within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?