Digital marketing
Kelowna
Summer in Kelowna is short and crowded; the rest of the year is a different market. I set up websites for wineries and lodges that earn in July and keep working in February.
Free: a 30-minute call, an action plan and a price range in writing.
Kelowna's two
business calendars
Kelowna is the largest city in the Okanagan, on the shore of Okanagan Lake. Its economy runs on two clocks: tourism and growth.
Summer tourism
Wineries, boat rentals, patios, golf and lake activities compete hard from late spring to early fall. Visitors book from Alberta, the Lower Mainland and abroad, often weeks ahead.
People moving in
Many newcomers relocate from other provinces. Builders, realtors, mortgage brokers and movers serve buyers who research the city online long before they arrive.
Wine and alcohol ad rules
Google and Meta restrict alcohol ads: age targeting, country rules and approved formats. Wineries need campaigns built within those limits from the start.
Winter is quieter, not empty
Ski visitors, local services and planning-stage buyers keep searching in winter. That is the right time for website work and SEO.
Your website
climbs the rankings
SEO is step-by-step work: content, technical fixes and links. Your website brings in traffic without paying for clicks.
- The phrases customers actually type
- Content for specific services
- Rankings checked every month
Services for
Kelowna businesses
Open any card for full details and prices.
Home builders
and developers
Project galleries, show-home bookings and long-cycle lead nurturing.
Real estate
agents
Calculators, listings and lead capture for buyers from out of province.
Hotels and
lodges
Direct bookings for lake-season stays.
Meta ads
Facebook and Instagram reach for summer visitors and newcomers.
Google Ads
High-intent searches for builders, trades and tours.
YouTube ads
Show the lake, the vineyard or the finished home before people visit.
How a Kelowna
project unfolds
-
01
Week 1
Intro call
Free, half an hour on Zoom. I ask about your best season and your average customer value.
-
02
Week 1–2
Audit and quote
What to do before summer, what can wait, prices and deadlines in writing.
-
03
Off-season
Build
Website, tracking and listings while you have time to review them.
-
04
In season
Ads and reports
Campaign checks every two weeks, monthly summaries, quick changes when weather or bookings shift.
Digital marketing in Kelowna: plan in winter, earn in summer
Digital marketing in Kelowna is shaped by the calendar. For tourism businesses, a handful of summer months carry the year, and the bookings for those months are often made in spring. For builders, realtors and trades, demand is steadier but driven by people who move to the Okanagan from elsewhere. Both groups do best when the website and tracking are finished before the busy period, not patched during it.
I usually split the year into an off-season for building and testing, and a season for running and adjusting campaigns. It sounds obvious, but many businesses launch a new site in June and spend the summer fixing it.
Wineries and tourism
Wineries, tour companies, boat rentals and lodges sell an experience. Photos, video and a booking button matter more than long text. A practical setup includes:
- a fast site with tasting, tour and event booking;
- Google Ads on brand and high-intent searches like "winery tours Kelowna";
- Meta ads and short video for visitors planning a trip from Alberta or the coast;
- remarketing to people who looked at your booking page but did not finish.
Alcohol advertising has extra rules on Google and Meta, including age targeting. I set campaigns up to respect them, so ads are not rejected or limited halfway through the season.
Builders, realtors and the relocation market
People relocating to Kelowna research neighbourhoods, prices and builders online for months. For home builders, that means project galleries, rough price ranges and a way to book a show-home visit. For real estate agents, calculators and neighbourhood guides help. My Winnipeg realtor client's site has seven calculators and brings enquiries from Google without paid ads, and the same idea works for an Okanagan audience.
Measuring a seasonal business
Seasonal businesses often judge marketing by gut feeling at the end of summer. I set up analytics with GA4, Tag Manager and pixels for $650, so you can see bookings and leads by channel and by month. Then next year's budget is based on numbers.
Working together
I work remotely and directly, with Zoom calls in Pacific time and messages on WhatsApp or email. Agreements are in writing with deadlines, payments come in stages, and everything is registered to your business. Start with a free consultation to plan your season.
Other BC
city pages
Kelowna
FAQ
Can a winery advertise on Google and Instagram?
Yes, within each platform's alcohol policies. Typically that means targeting only people of legal drinking age, following local rules and avoiding claims that link drinking to success or health. I build campaigns inside those limits and focus them on tastings, tours, events and wine club sign-ups.
How do I reach people moving to Kelowna from other provinces?
Search ads for queries like moving to Kelowna, new homes or neighbourhood names, run in the provinces people come from, combined with helpful content on your site. For builders and realtors, a calculator or a guide often captures leads earlier than a contact form.
Should I stop ads in winter?
Not always. Brand campaigns and searches from planners keep working at a lower budget. Management has no minimum term, so you can scale down in the off-season and back up in spring with a month's notice.
Have you worked with Okanagan businesses?
Not yet. In Canada I have worked with a kitchen and cabinetry maker in Edmonton and a realtor and a cleaning company in Winnipeg. I am happy to work with businesses in Kelowna and will be straight about what I can and cannot promise.
What will I pay to start?
The Growth package is from $4,300: a business website, Google Ads setup and analytics. Meta ads setup adds $650. Ad spend, about $1,000 a month or more, goes straight to the platforms. Prices are in Canadian dollars.
Plan your next
Kelowna season
Tell me what you sell and which months matter most. I answer within one business day.
- 9 short steps
- No obligation
- I reply personally
- I reply within 1 business dayPersonally, by email or on WhatsApp, whichever you prefer.
- A 30-minute call, freeI ask about your business, customers and budget. Beforehand I review your website and ads.
- A proposal with a price, in writingWhat I’ll do, by when and for how much. You decide with no pressure.
What do you need most?