Marketing strategy
pricing
Marketing strategy pricing at three levels, depending on how much you already know and how much is at stake: a single question, a full written plan, or ongoing work where I carry the plan out.
From one
conversation to
a full plan
Final prices in Canadian dollars.
One question, one hour on Zoom. The first 30 minutes are free.
- Screen sharing, accounts open
- Written next steps
- Book as often as you need
A full audit and a written marketing plan you keep.
- Audit of website, ads, Google profile, tracking
- Competitor and customer research
- Personas and value proposition
- Channels, budget and KPIs
- 90-day action list, presented on Zoom
I carry out the plan in one channel. Full outsourcing quoted individually.
- No minimum term
- Monthly report
What the
strategy covers
Marketing audit
Website, ads, Google Business Profile, analytics and lead handling.
Competitors
Three to five real competitors: visibility, offers, ads and reviews.
Customers
Interviews and data on who buys, why and what stops them.
Message
Buyer personas, positioning and a value proposition.
Channels and funnel
Which channels in which order, and where leads leak.
Budget and KPIs
Monthly spend per channel and the five numbers to track.
How marketing strategy pricing is structured
Strategy work comes in three sizes. A consultation at $70 an hour is for a single decision: which channel, which provider, whether a quote is fair. The audit and strategy at $2,400 CAD is for when you need the whole picture and a written plan. Outsourced marketing, from $750 a month per channel, is for when you want someone to carry the plan out every month. The first 30-minute call is free and helps decide which size fits.
What the $2,400 buys
The full marketing strategy includes a marketing audit of your current channels, competitor and customer research, buyer personas and a value proposition, a channel plan with a sales funnel, and a budget with KPIs. You get it as a written plan of a few pages, plus a presentation on Zoom where you can ask anything. Every task has an order and a cost, so it's clear what to do in the first 90 days.
Outsourcing after the plan
If you want me to carry it out, one channel such as Google Ads or SEO starts from $750 a month; Google and Meta together are $1,200 a month after a $1,200 setup. Full outsourcing of several channels, the website and CRM is quoted individually. There's no minimum term and the accounts stay in your name. See the full price list for every service, or add your own mix in the cost calculator.
Strategy pricing
questions
Why a fixed price for the strategy?
Because you should know the cost before you start. The $2,400 covers a standard small business: one main location, a handful of services, the usual channels. If your business is much larger, I'll tell you on the free call before anything is signed.
Can I buy only part of it, like the audit?
The audit and the plan come together, because a list of problems without priorities and a budget rarely gets used. For a narrower question, consulting at $70 an hour is the flexible option.
Is the strategy credited if I hire you afterwards?
The strategy is a separate, one-time fee, and the plan is yours whatever you decide. If you then ask me to carry out part of it, the work is priced at my regular rates from the price list.
How do I pay?
In stages, as with all projects: a deposit when we sign the agreement, and the rest on delivery according to the 30/40/30 schedule. Monthly work is a subscription with no minimum term.
Know what to do
before you spend
Tell me about your business in a few sentences. I'll reply within one business day, or book a free 30-minute call.