Instagram management
Instagram management for businesses whose customers check your profile before they book. I make sure the profile answers their questions, the feed shows real work, and every DM about price or availability gets a reply while the person is still interested.
Free: a 30-minute call, an action plan and a price range in writing.
Six parts of
a working Instagram
Nice photos are only one of them.
Name field with your service and city, a clear bio, a booking or WhatsApp link, contact buttons set up properly.
Prices, before-and-after, reviews, location and FAQ, so visitors find answers without writing to you.
Carousels that teach or compare, single posts for news and offers, all in a consistent look.
Short vertical videos from your workday, plus Stories with polls and questions to keep followers talking.
DMs and comments answered within the agreed window, with leads passed to you or straight into your CRM.
Reach, profile visits, link clicks, messages and bookings we can trace back to Instagram.
The first 30 days
in four steps
Instagram management
pricing
In Canadian dollars. Monthly management is quoted after a short call, because posting frequency and reply volume vary a lot.
Posts, Reels, Stories and inbox, delivered with my trusted partner.
- Written scope and response times
- No minimum term
- Profile stays in your name
Paid reach on top of organic posts. Setup $650.
See Instagram ads→How I approach
Instagram for business
Instagram is your second shop window
For a salon, cafe, clinic, contractor or boutique, Instagram management is less about going viral and more about passing the check. A potential customer hears your name, searches for you, and decides in a few seconds whether you look busy, trustworthy and in their price range. If the last post is from March and the bio says nothing about your location, they move on.
So the first job is the profile itself. The name field is searchable, which is why "Nail studio Edmonton" beside your brand name helps people find you. The bio should say what you do, for whom and where, with one clear action. Highlights do the work of a small website: prices, results, reviews, how to find you, and answers to the five questions you get every day.
Content from your real work
The best-performing material for small businesses is usually unpolished and specific. A finished set of nails under the lamp, a cake being boxed, a kitchen before and after installation, the owner explaining one tip in thirty seconds. People want to see the actual place and the actual people.
To keep this sustainable, I give you a shooting list: a few kinds of clips and photos to capture during the week. My partner turns them into Reels, carousels and Stories in a consistent style. You approve the plan, not every comma, unless you want to.
Reels, carousels and Stories each do a different job
- Reels reach people who do not follow you yet. They work best when the first two seconds show the result or the problem.
- Carousels get saved and shared. Use them for price guides, comparisons, "5 mistakes" lists and step-by-step explanations.
- Stories keep current followers warm: today's availability, polls, a quick behind-the-scenes, a reminder of an offer.
A month that mixes all three almost always outperforms one that relies on a single format. If video is where you want to push harder, Reels and Shorts production can be added.
The inbox is where the money is
Many profiles lose most of their value in the DMs. Someone writes "how much for a full set?" and waits two days. I agree a response window with you, prepare approved answers to common questions, and set up a simple handover: hot leads go straight to you or into your CRM. For high volumes, a Messenger and Instagram chatbot can answer the first question at night and collect the details.
Instagram management and ads
Organic posts build trust with people who already know you. To reach new people at a predictable pace, the best posts are usually promoted. I run Instagram ads myself, so the profile and the ads are planned together: the ad brings a visitor, the profile convinces them, the DM or booking link closes. For the overall picture across platforms, see social media management.
Canadian details worth getting right
In Quebec, posts and bio should be available in French at least as prominently as in English; my work is in English, so French posts would come from your own team or translator. If you run giveaways, contest rules in Canada often need a skill-testing question and clear terms, so I keep those simple or avoid them. When a creator or customer is paid or gifted something for a post, the connection should be disclosed clearly. None of this is complicated, but it is easier to get right from the start than to fix later.
Who runs it day to day
I deliver Instagram management with a trusted partner who handles publishing and routine design. I set the plan, approve content, run the ads and stay your only contact: the agreement, deadlines and reporting are mine.
Next to Instagram
Instagram management FAQ
How many posts a week do I need?
For most small businesses, two or three feed posts or Reels plus Stories on most days is enough to stay visible. Consistency matters more than volume. A profile that posts twice a week for a year usually beats one that posts daily for a month and then goes silent.
Who takes the photos and videos?
Mostly you or your team, during normal work, following a short shooting list. Real content from your shop, kitchen or salon usually performs better than polished stock images. If you need a proper shoot, I can plan one, and product photos are covered on a separate page.
Do you buy followers or use engagement groups?
No. Fake followers lower your reach because the algorithm shows posts to accounts that never engage. They also make the profile look suspicious to real customers. Growth comes from useful content, local hashtags and location tags, collaborations and, where it makes sense, ads.
Can you manage my Facebook page too?
Yes. Instagram and Facebook are managed from the same Meta tools, so most posts can go to both with small changes. Facebook still matters for local groups, events and older customers, so I adapt rather than copy.
Will I lose access to my account?
No. The profile stays in your name and you keep the login. My partner and I get access through Meta Business tools, which you can remove at any time. If we stop working together, nothing needs to be handed back.
Send me your
Instagram handle
I'll look at your profile and reply within one business day with what I would change first.