Reels and Shorts
Reels and Shorts for businesses that have great moments every day and no time to edit them. You send raw clips from your phone; I send back a batch of vertical videos with a strong first second, captions, covers and text ready to post on Instagram, YouTube and TikTok.
Free: a 30-minute call, an action plan and a price range in writing.
Each batch
of short videos
Ten to twenty video ideas in repeatable formats, matched to your season and offers.
For each idea, what to film, from which angle, and for how long. Usually under a minute of raw footage per video.
Tight cuts, text hooks, captions, sound, and the pace short-form viewers expect.
Cover frames that look good on your profile grid and titles that help search.
Small adjustments for Instagram, YouTube Shorts and TikTok so each looks native.
Short videos
people watch to the end
I edit vertical reels with captions, because most people watch without sound.
- The key point in the first seconds
- On-screen captions
- One reel, several formats
A monthly rhythm
in four steps
Plan
At the start of the month, I send the idea list and filming guide.
Film
You or your team capture clips during the week and drop them into a shared folder.
Edit
I edit the batch and send it for approval, with captions and covers.
Post and review
You post, or your social media manager does. Next month's ideas build on what performed.
Reels and Shorts
pricing
Quoted individually in Canadian dollars, based on the number of videos per month and how much editing each needs.
Ideas, filming guide and editing, done by me.
- Agreed number of videos
- Captions and covers
- Approval before posting
- Stop with one month's notice
Feedback on your own Reels and an editing workflow you can run yourself.
Book a consultation→Short-form video
for real businesses
Reels and Shorts reward the businesses that show up
Reels on Instagram, Shorts on YouTube and TikTok videos are where platforms show content to people who do not follow you yet. That makes Reels and Shorts the most accessible way for a small business to reach new local customers without ad spend. A barber, a bakery, a landscaper or a dog groomer has dozens of moments every week that would make a good short video. The problem is almost never material. It is the time and skill needed to turn ten raw clips into something watchable.
That is the gap this service fills. You keep doing your work and capture a few clips. I do the planning and editing.
Formats that work again and again
The easiest way to post consistently is to have a few formats you repeat with different content. Some that work well for local and small businesses:
- Before and after. A haircut, a cleaned deck, a restored chair. The reveal is the hook.
- Process in fast motion. A cake decorated in 20 seconds, a cabinet assembled, a car detailed.
- One tip. "Why your winter tires wear out faster" or "How to keep basil alive indoors".
- Answering a question. A real question from a customer, answered in under 30 seconds.
- Behind the scenes. Opening up in the morning, the team, a delivery in a snowstorm.
Each format becomes a template: same structure, same style of text, new footage every time. Viewers start to recognize you, and filming becomes routine.
Editing is where Reels are won
The difference between a Reel that gets watched and one that gets skipped often comes down to editing choices:
- Start mid-action. No intro, no logo. The most interesting frame comes first.
- Text on screen in the first second. It tells viewers what they are about to see.
- Captions throughout. Many people watch without sound.
- Cut every pause. Short-form viewers are impatient; dead air loses them.
- End with a reason to act. "Book through the link in bio" or a loop back to the start.
I apply these in every edit, and adjust over time based on what your audience watches to the end.
Filming tips that make a big difference
With every batch, you get a short filming guide. The key points rarely change: hold the phone vertically, clean the lens, face a window rather than having it behind you, keep each clip a few seconds longer than you think, and record the sound close to whoever is speaking. A cheap phone tripod and a small clip-on microphone are the best investment most businesses can make for short video.
One video, three platforms
A good vertical video can run on Instagram Reels, YouTube Shorts and TikTok with small changes: a different cover, adjusted caption length, platform-specific text placement and hashtags. YouTube Shorts in particular can keep getting found through search for a long time, which suits how-to and question formats. I deliver versions ready for each platform, so one filming effort gives you triple the reach.
From organic Reels to ads
The Reels that perform best organically are strong candidates for paid promotion. I run Meta ads myself, so a proven Reel can become an ad with a clear call to action and a defined local audience. For purpose-made ads with scripts and multiple hooks, see video ads.
Who this suits
Reels and Shorts editing suits businesses with visible work: beauty salons, restaurants and cafes, trades, fitness studios, retail shops and makers. If you also want the posting, replies and profile handled, add Instagram management, delivered with my trusted partner.
Related services
Reels and Shorts FAQ
How many Reels a month make sense?
For most small businesses, two to three a week is a strong rhythm that is still realistic to film. Fewer is fine if each one is good. Posting every day rarely pays off for a local business unless you have a lot of natural material, like a busy kitchen or salon.
What if I hate being on camera?
Plenty of good Reels never show a face: hands at work, the product, the process, a before-and-after reveal. A team member who enjoys it can also be the face. Many owners warm up to talking clips after seeing how much they help, but it is never required.
Do Reels and Shorts help sales or just views?
On their own, they mainly build reach and familiarity. Sales come when the videos send people to a clear next step: a booking link, a product page, a DM keyword. The best organic Reels are also often the best ads, so they feed your paid campaigns too.
Can you add music?
Yes, with care. Business accounts are often limited to the platform's licensed commercial music library, and using popular songs without rights can get a video muted or removed. I use music that is cleared for business use.
Do you post the videos for me?
I edit and deliver them ready to post, with captions and covers. If you want posting, replies and the rest of the profile handled too, that is part of social media management, which I deliver with a trusted partner.
Turn your workday
into Reels
Send me a link to your profile. I'll reply within one business day with three formats I think would work for you.