Brochure
website

Who needs a brochure website

A brochure website fits a business that sells a clear, limited set of services to people nearby: a shoe repair shop, a mobile dog groomer, a bookkeeper working from home, a newly licensed electrician, a tutor. These owners usually don't need twenty pages. They need one place that looks trustworthy, answers the basic questions and makes calling easy.

It also suits a brand-new business. When you're still testing what sells, a compact site is cheaper to launch and quicker to change. Once one service clearly brings the money, it can grow into a full business website with a page per service.

Brochure site vs landing page

The two look similar, since both are often a single page, but they do different jobs. A landing page is built for a specific ad campaign, has one offer and one action, and usually hides the menu. A brochure website presents the whole business: it's what people find when they search your name, click through from Google Maps or type the address from your van. It has a little more about you, your area and your full list of services.

If you plan to run ads for one service, you may need both: the brochure site for everyone and a dedicated landing page for the campaign.

Make it work with Google Maps

For most local businesses, the first contact happens on the Google Business Profile, not on the website. People see your rating, photos and hours, then tap "Website" to check details. That's why I make sure the brochure site repeats the same name, phone number and service area as your profile, uses LocalBusiness schema and carries a few photos that match. Consistency helps Google trust your details. More on that under local SEO and Google Maps.

Writing a brochure that doesn't sound like one

The usual trap is a page full of "quality, reliability, professionalism", words every competitor uses. I write specifics instead: how quickly you call back, what areas you cover, what a typical job costs, what's included, what happens on the first visit. A new customer in Moncton or Kamloops should finish reading and think "they'd be easy to deal with".

If you serve customers in English and another language, such as Polish, Ukrainian, Russian or Punjabi, a short second-language section can make a big difference for immigrant communities. I can write the Polish, Russian and Ukrainian versions myself.

Mistakes that make small sites look abandoned

A copyright year from 2019 in the footer, a "news" section with one post, a broken Instagram widget, a phone number that goes to voicemail with a full mailbox. None of these is dramatic, but together they make a visitor wonder if you're still in business. On a brochure site I leave out anything that needs regular feeding, so the page stays current even if you don't touch it for a year.

What you'll pay, and what you won't

A one-page brochure site starts at $1,300 CAD. That includes copy, design, hand-written code, tap-to-call, a short form, call and form tracking and a walkthrough after launch. There's no builder subscription afterwards. Hosting and the domain are agreed individually and registered in your name. If you want analytics and ad pixels ready for future campaigns, the Start package from $1,950 covers it. Full details are on website pricing.

Next step

Send me your business name, what you do and the area you cover. I'll reply within one business day with a plan. Or start with a free 30-minute call, and check the other web design options if you're still comparing.