How much does a landing page cost?

A landing page cost with me starts at $1,300 (Canadian dollars), and the page is usually ready from 10 days. That covers one page built around one offer: the structure, the copy, the design for phone and desktop, a form and a call button, and a fast, hand-coded build. If you add analytics (GA4, Tag Manager and ad pixels), the Start package is from $1,950.

Whether that is cheap or expensive depends on one thing: how much traffic you are going to send to it. A landing page exists to turn paid or targeted visitors into enquiries. If you plan to spend $1,000 or more a month on ads, the page decides how many of those clicks become customers, so its price should be judged against your ad budget, not against a free template.

What a landing page is, and what it is not

A landing page is a single page with one goal. A visitor arrives from an ad, an email or a QR code, reads one offer and takes one action: calls, books, or fills in a form. There is no menu leading away, no "About our history" section, no blog.

That focus is why landing pages convert better than a homepage for paid traffic. Someone who searched "furnace repair Saskatoon" wants to see furnace repair, a price idea, proof that you are reliable and a phone number. A homepage listing ten services makes them hunt. If you are unsure which you need, I compare both in landing page or full website.

What is inside the price

Here is what goes into a typical landing page I build, so you can compare like with like:

Three rounds of revisions are included, and you approve the copy before anything goes live. The domain, hosting and code are in your name.

What makes a landing page cost more

The starting price assumes one offer, one English page and a standard form. These things add work:

• Several variants. Separate pages for different services or cities, each with its own copy.
• Calculators or quizzes. A quote estimator or a "which service fits you" quiz takes development time.
• Booking or payments. Connecting a calendar or a payment step to the page.
• Advanced tracking. Call tracking, server-side tracking or the Conversions API are quoted individually after a short call.

My landing pages are written and built in English. If you also need French, for example for customers in Quebec, that version comes from your own team or a translator and is outside my work.

None of these is a must for a first page. Many businesses start with one strong page, see the numbers, then decide what to add.

Cheap landing pages: where the saving goes

You can find landing pages for much less, or build one yourself on a builder in an afternoon. Sometimes that is fine. When it goes wrong, it is usually in one of these places:

1. Generic copy. The page talks about "quality" and "customer satisfaction" instead of the visitor's problem and your price.
2. No tracking. You cannot tell whether a lead came from Google, Facebook or a flyer, so you cannot cut the channel that wastes money.
3. Slow load on mobile. Heavy builder templates often load slowly on a phone, and paid visitors leave before the page appears.
4. Forms that go nowhere. Enquiries land in a mailbox nobody checks, or the confirmation never arrives.

Each of these quietly raises your cost per lead. On an ad budget of $1,000 a month, a page that converts twice as well halves what you pay for each enquiry. That difference usually dwarfs the price gap between a template and a proper build.

How to tell if a landing page will pay off

Do a quick back-of-envelope calculation before you order anything:

• Estimate how many visitors a month you will send (from ads, email or offline).
• Assume a cautious share of them will enquire. You will learn the real figure within weeks.
• Multiply by how many enquiries you usually turn into paying customers.
• Multiply by the profit from one customer.

If a handful of customers covers the page, it is a low-risk investment. If you would need hundreds, the problem is not the page but the offer or the margin, and it is better to know that before spending on ads. I am happy to run these numbers with you on a free 30-minute call.

Landing page plus ads: the usual combination

Most of my landing pages are built to work with Google Ads or Meta ads. The page and the campaign should be planned together: the ad promises something, the page keeps that promise in the first screen, and tracking reports the enquiry back to the ad platform so it can find more people like that.

That is why the Growth package bundles a website with Google Ads setup and analytics from $4,300. If you only need the page, see the landing page service; if you want to understand how ads and pages fit together, the article on landing pages for Google Ads goes deeper. And if you just want a price for your exact case, the cost calculator gives you a first estimate in a minute.

Timeline and process

A landing page with me usually takes from 10 days. It goes like this: a short call, your brief and access, my draft of structure and copy, your comments, design and build, a test round, launch. Payment is split 30/40/30, and deadlines are written into the agreement, so you know from the start when the page will be live and what you pay at each stage. You talk to me directly the whole time, over WhatsApp, Telegram, Zoom or email, whichever suits you.