Laser Lux:
online booking for a laser studio
Laser Lux is a laser hair removal studio in Kutno, Poland. I built a large website with its own booking system, plus a CRM and ads, so clients can check prices and book a session at any hour without calling.
In short
Industry
Laser hair removal, beauty
Location
Kutno, Poland
Scope
Large website, booking system, CRM, ads
Website
What I built
Large website
Pages for treatment areas, packages and common questions, so clients understand the service before booking.
Booking system
A booking flow built for the studio: choose areas, pick a plan, select a time and confirm.
CRM
Clients and their treatment series tracked in one place, which matters for a service done in several sessions.
Ads
Campaigns that send people to prices and booking, not just to the homepage.
The project has just launched; I'll share results once there are hard numbers.
Booking in a few steps: treatment areas, plan, time and contact details
The task
Laser hair removal is booked in series, often in the evening when the studio is closed. Clients want to see prices for each treatment area and book immediately. If they have to call during working hours, many simply don't.
The solution
I built a large website that explains each treatment area and package, with prices visible. A custom booking system lets clients choose areas, a plan and a time in a few steps. A CRM keeps track of clients and their sessions, and ads drive traffic straight to booking.
Why a custom booking system
Off-the-shelf booking tools are fine for simple appointments. Laser treatments combine several areas, packages and repeat visits, and a booking flow designed around that makes the process shorter for clients and cleaner for the studio's calendar. Fewer steps usually means fewer people giving up halfway through a booking on their phone.
Results
The project has just launched; I'll share results once there are hard numbers.
For clinics and studios in Canada
Medical aesthetics and laser clinics in Canada face the same pattern: evening bookings, packages and repeat visits. Advertising in this field also has its own rules, so claims need care. See marketing for medical aesthetics clinics, or how a booking bot can work alongside your site. A custom CRM keeps treatment series organized.
What this
project included
Let clients book
while you're closed
Tell me how bookings work now and what you offer. I'll show you what a site with built-in booking could look like.