Web design
Edmonton

Web design in Edmonton, tested on a real local business

Web design in Edmonton is one of the few places where I can point to my own local work. Boreal Kitchens & Cabinetry makes custom kitchens and cabinetry here. Their buyers research for weeks, compare makers and look at a lot of photos before they call. The website I built for them reflects that: a separate page for each service, real project photos and an easy way to ask for a quote. With SEO on top, about 200 keywords now rank on page one of Google in Canada.

The lesson applies well beyond kitchens. Edmonton has many businesses that sell large, considered purchases: renovations, home builders, flooring, windows, landscaping, professional services. Their websites need depth, not just a pretty homepage.

Why one page per service matters

A homeowner searching for "custom vanity Edmonton" and one searching for "kitchen cabinet refacing Edmonton" want different answers. If both land on a general services page, both have to dig. If each finds a page about exactly that, with photos, rough prices and a form, the chance of an enquiry goes up, and Google has a clear page to rank for each search.

I plan the page list with you on the first call, based on what you sell most and what earns the best margin.

Long winters, long research

Edmonton winters are long and cold, and a lot of planning happens indoors, on a phone or laptop, in the evening. That shapes the site. Forms should be short. A chat or WhatsApp button helps people who want to ask a quick question without calling. A gallery organized by project type lets someone spend half an hour browsing and come back the next week. Fast pages matter on older phones and patchy rural connections in the surrounding counties.

The wider region

Many Edmonton businesses also serve St. Albert, Sherwood Park, Spruce Grove, Leduc and Fort Saskatchewan. The site should say clearly where you work. Where you have real projects in those places, short area pages can help local search; see SEO in Edmonton for how that fits together.

Edmonton also has large Ukrainian and Polish communities, among many others. If your customers prefer those languages, I can write and check the pages myself.

How I build

Every site is hand-coded or built on a custom CMS I make for the project. No page-builder subscription, full SEO control, and forms that connect to a CRM without plugins. The domain and code are registered to you. For businesses like Boreal that want the whole system, the Complete package combines the site with Google and Meta ads setup, CRM setup and analytics; you can see it on the pricing page. I work remotely, schedule calls on Mountain Time, and give you one person to talk to from start to finish.