Facebook ads
Montreal
Facebook ads in Montreal live or die by the creative. I work in English: I plan English-language campaigns, build the visuals, write the copy and set up tracking that respects Law 25. French ads are not part of my work.
Free: a 30-minute call, an action plan and a price range in writing.
How I set up
Montreal campaigns
Montreal is visual, social and opinionated. Ads that look like ads get scrolled past; ads that look like the neighbourhood get clicks.
I run English-language ad sets for English-speaking customers. Quebec expects French advertising too, and that side comes from your own team or a French-language provider.
Your team, your storefront, your street. Real material from your business tends to outperform polished stock imagery.
Restaurants, salons, studios and shops often get most of their results from Instagram Stories and Reels placements.
Forms connected to your phone, email or CRM, so a lead is answered within minutes rather than days.
Meta Pixel and Conversions API set up behind a consent banner, in line with Quebec's Law 25.
Reviews that
win the next customers
Before calling, customers read reviews. I help you collect them and reply in a way that builds trust.
- Review request after the visit
- A reply to every review
- Reviews visible on Maps and in AI
From idea to live ads
in about two weeks
Brief
Offer, audience, boroughs, what a customer is worth
Concepts
Three or four ad angles, written in English
Tracking
Pixel, Conversions API and consent banner tested on your site
Launch
Ads tested against each other, budget moved to what brings leads
Facebook ads prices
in Montreal
The ad budget goes directly to Meta and is not part of my fee. For lead generation I suggest starting around $1,000 a month.
Business Manager, pixel, audiences, first campaigns and creatives.
- English-language ad sets
- Lead form connected to you
- All accounts in your name
New creatives, tests and a report every two weeks.
- No minimum term
- Direct line to me
- Creative refresh every few weeks
Facebook ads in Montreal: the creative does the heavy lifting
Facebook ads in Montreal compete for attention in one of the most visual, food-and-culture-heavy cities in the country. People scroll past dozens of restaurants, studios, boutiques and clinics every day. Targeting matters, but in a city this dense Meta's algorithm can usually find your audience on its own once tracking is set up properly. What it cannot do is make a dull ad interesting. That part is on us.
So most of my effort goes into creatives. I build sets of three or four ads, each with a different angle: the price, the result, the person behind the business, the objection answered. They run side by side, and the budget moves to whichever brings enquiries at the lowest cost. Every few weeks the weaker ones are replaced, because Montreal audiences tire of the same image quickly.
Language: what I do and what I don't
Ads aimed at Quebec should be in French, both because of the Charter of the French Language and because that is what most local customers respond to. I want to be clear about my part: I work in English. I do not write, translate or coordinate French ad copy, and I do not run French-language campaigns. That side comes from your own team or a French-language provider.
Where I fit is the English-speaking side of Montreal: English ad sets targeted by account language, creatives, tracking and fast lead follow-up. You see the cost per lead and decide where the money goes. More on what the language rules mean for an English-language setup in this guide.
Law 25, the pixel and what you measure
The Meta Pixel and Conversions API are how Meta learns who your best customers are. Under Quebec's Law 25, tracking that identifies or profiles visitors should start only after consent. I install a consent banner, connect the pixel so it waits for the visitor's choice, and send key events through the Conversions API where appropriate. Details are on the Meta Pixel and Conversions API page.
Because some data will always be missing, I do not rely on Meta's numbers alone. Leads from forms, calls and messages are counted directly, and if you use a CRM, I compare its records with the ad reports each month.
Where social ads fit for Montreal businesses
Facebook and Instagram are strongest when a customer does not know yet that they need you: a new menu, a seasonal renovation offer, a treatment they have not heard of, a class starting next month. Events around the city's festival season and the weeks before July 1 moving day are natural moments for some businesses. For people actively searching for a service, Google is usually faster, which is why many clients run both through the Google and Meta package.
How we work
I am not based in Montreal. I work remotely with businesses across Canada, with Zoom calls in Eastern Time and direct messages in between. The ad account, pixel and pages are in your name. Reports come every two weeks; management can be cancelled with one month's notice.
Facebook ads in Montreal:
questions owners ask
Do my Facebook ads need to be in French?
If you advertise to people in Quebec, French ads are expected under the Charter of the French Language, and they are what most local customers respond to. I work in English and do not write, translate or run French ads, so that side comes from your own team or a French-language provider. If French ads are your main channel, a local agency may suit you better, and I will say so on the call.
Does Law 25 stop me from using the Meta Pixel?
No, but the pixel should wait for consent when it tracks or profiles visitors. I set up a consent banner and connect the pixel and Conversions API so they respect each visitor's choice. You may see fewer tracked conversions, which is why I also count leads from forms and calls directly.
Which businesses do well with Facebook ads in Montreal?
Restaurants, cafés, salons, clinics offering new treatments, fitness studios, renovation companies with a seasonal offer, and event organizers usually do well. Anything visual or new to the customer. Urgent services that people search for usually do better with Google Ads in Montreal.
How much should I spend?
About $1,000 a month to Meta is a sensible start for local lead generation, plus my management fee from $700/month. A restaurant promoting a single event can start with less. We review cost per lead after the first month and adjust.
Can you rescue a campaign another agency ran?
Yes. I start with a Facebook ads audit: tracking, audiences, creatives and how leads are handled. Often the quickest win is not in the ads at all but in how fast someone calls the lead back.
Ads in other cities
and nearby topics
Plan your Montreal
ad campaign
Tell me what you sell and which part of the city you serve. I reply within one business day with audiences, a budget and first creative ideas. Or book a free 30-minute consultation.