Facebook ads
Vancouver
Facebook ads in Vancouver live or die on the picture. The city scrolls Instagram for food, fitness, design and the outdoors, so I plan campaigns that look the part and still count every lead and sale.
Free: a 30-minute call, an action plan and a price range in writing.
Four Vancouver
campaign types I run
New openings and launches
A café, studio or shop opening on Main Street or in Gastown needs people within a few kilometres to know it exists. Meta is usually faster than search for that.
Bookings for studios and clinics
Yoga, pilates, beauty, massage and wellness businesses fill calendars with an introductory offer and a booking link straight from Instagram.
Online brands
Many Vancouver businesses sell clothing, gear or food products across Canada. Catalogue ads and remarketing to people who viewed products do the heavy lifting there.
Visitors on the way
Tours, rentals and restaurants can reach people who are planning a Vancouver trip, before they land and before they have searched for anything.
Reviews that
win the next customers
Before calling, customers read reviews. I help you collect them and reply in a way that builds trust.
- Review request after the visit
- A reply to every review
- Reviews visible on Maps and in AI
Facebook and Instagram
ads: my fees
Final prices for my work; the ad budget is paid by you directly to Meta, ideally from about $1,000 a month.
Accounts, pixel and events, audiences, first campaigns and a creative plan.
- Business portfolio in your name
- Catalogue for online shops
- Leads to email, CRM or WhatsApp
Biweekly adjustments, creative rotation, monthly report on cost per lead or sale.
- Audience and creative tests
- Seasonal plan
- No minimum term
First month
with me
Facebook ads in Vancouver are mostly Instagram ads
When owners ask about Facebook ads in Vancouver, they usually mean Meta ads as a whole, and much of the result tends to come from Instagram. This is a visual city: food, interiors, fitness, fashion, mountains and ocean. People follow local spots, save places to try and book straight from Stories. A campaign that looks like a generic banner tends to be ignored; one that looks like a good post from a real business gets tapped.
That does not mean Facebook is dead here. Homeowners, parents and many older customers still use it daily, and it remains strong for local services and events. I run both placements from one campaign and let the numbers show where your customers are.
Weather is a creative brief
Vancouver has two moods: the bright summer months and the long grey, wet season. Ads that ignore this feel off. A patio ad in a week of rain wastes money; an indoor class or a warm soup special lands. I prepare creative for both, and for businesses tied to the weather, such as tours, outdoor gear, roofing and gutter cleaning, we plan budget shifts by season.
Locals, newcomers and visitors
Metro Vancouver audiences are not one group. There are long-time residents, newcomers building their lives here, international students and a steady stream of tourists. Meta can reach each of them differently: by location, by language, by interests, by people who recently travelled. A restaurant might target nearby residents during the week and visitors on weekends. A settlement-related service might advertise in Chinese, Punjabi or Persian with matching landing pages.
Following up on leads
Lead generation campaigns inside Meta are quick to fill out, which is both the strength and the risk: some leads are casual. I keep forms short but qualifying, and send every lead instantly to your email, CRM or WhatsApp. Messenger and WhatsApp click-to-chat ads are another option when customers prefer to ask a question first; see Messenger and WhatsApp ads.
What I measure
Likes and reach are easy to buy and tell you little. For a studio, I track bookings; for a shop, purchases and their value; for a service, form leads and calls that came from the ad. Each monthly report answers one question first: what did a customer from Meta cost you this month, and is that better or worse than last month? Everything else in the report explains why.
Search and social together
Meta creates interest; Google catches people who already know what they want. Many of my clients run Google Ads in Vancouver for high-intent searches and Meta for awareness and remarketing. Together, setup is $1,200 and management $1,200 a month in Canadian dollars. I work remotely, schedule calls on Pacific Time, and keep every account registered to your business.
Meta ads
in other cities
Facebook ads in Vancouver:
questions
Facebook or Instagram: which works better in Vancouver?
It depends on who buys from you. Younger and more visual audiences often respond better on Instagram, while Facebook still reaches many homeowners, parents and older customers well. I usually run both from the same campaign and let the results decide where the budget goes.
How much should I spend on Meta ads?
I recommend starting with about $1,000 a month paid directly to Meta, plus my fee from $700 a month. A small local studio can learn a lot from that; an online brand selling across Canada usually needs more to test products and audiences properly.
Do I need professional photos?
Not always. In Vancouver feeds, honest phone video of your space, your team or your product in use often performs as well as studio shots. I tell you what to film. When a campaign needs proper production, I bring in a trusted partner and keep the contract and deadlines with me.
Can you track sales from Instagram to my online store?
Yes. I set up the Meta pixel and the key events, such as product views, add to cart and purchase, as part of the setup. For more accurate data, the Conversions API is quoted separately. Reports show cost per purchase and return on ad spend, not just reach.
What about privacy rules in BC?
BC has its own private-sector privacy act, PIPA, alongside the federal rules. In practice: a clear privacy policy, telling visitors you use tracking, and collecting only the data you need in lead forms. I set this up with you; it is not something to ignore.
Get a campaign idea
for your Vancouver business
Share your Instagram or website and what you want more of: bookings, orders or enquiries. I'll reply within one business day. Or book a free 30-minute consultation first.