Google Ads
Vancouver

Google Ads in Vancouver starts with a spreadsheet

Google Ads in Vancouver punishes guesswork. In many categories, such as legal, dental, real estate, renovations and moving, clicks are expensive and the advertisers are well funded. A small business can still win, but only if it knows its numbers. So before I build anything, I ask three questions: what is a new customer worth, what share of enquiries turn into customers, and how much could you pay for one enquiry and still make money?

From there, the campaign is sized to match. Sometimes the honest answer is to start with one service and a tight area. Sometimes it is to fix the website first. And sometimes it is to put the money into SEO in Vancouver and come back to ads later.

Locals, visitors and the border

Vancouver has an unusual mix: residents, a steady flow of tourists, students, and people across the border in Washington State who see Canadian results when they search nearby. Google's location settings let me choose between people physically in an area and people interested in it.

• Local services (plumbing, cleaning, clinics): only people in your service area, often a list of municipalities like Burnaby, New Westminster and North Vancouver.
• Tourism and hospitality: people planning a trip, wherever they are, with ads and pages that speak to visitors.
• E-commerce shipping across Canada: national targeting, with Performance Max or Shopping once tracking is reliable.

Getting this wrong is one of the quietest ways to waste money in a West Coast account. It never shows up as an error; the money just goes to people who were never going to buy.

Planning for seasons

Demand in Vancouver moves through the year. Summer brings tourists and outdoor work. The rainy months bring roofing, drainage and indoor activities. Ski season matters for anyone linked to the North Shore mountains or the road to Whistler. I build a simple budget calendar with you, so spend rises with demand and drops when searches dry up.

Search first, then the rest

Most accounts I set up start with search campaigns on the highest-intent keywords. Display, YouTube, Demand Gen and Performance Max come later, once there is enough conversion data for Google's automation to learn from. Remarketing is often the cheapest addition, reminding people who visited but did not call.

Working remotely on Pacific Time

I do not have a Vancouver office; I work remotely with businesses across Canada. Calls are on Zoom during your hours, the account is registered in your name, and you get a report every month with spend, leads and cost per lead. If your landing pages need work, web design in Vancouver is something I handle myself.